Morning Dough
💰 Going Dark & Get More Speed
To: Dough Readers

June 04, 2020

Morning Dough

TOGETHER WITH

Good morning. Thursday morning with the world still working its way through the lockdown and pressure to get results. Lots of interesting updates and make sure to read the “Getting New Ideas” section.

In today’s edition:

Morning Dough Should Your Business Take a Political Stance
Morning Dough Speed Matters – How Website Speed Affects SEO & Google Rankings
Morning Dough LinkedIn Introduces New Retargeting Tools
Morning Dough The Surprising Habits Of Original Thinkers
Morning Dough Learn To Negotiate Like A Pro – Do Not Miss!

Keep Safe & Healthy!
— Itay Paz

BUSINESS & POLITICS
Should Your Brand Take a Stand on Controversial or Political Issues?
Morning Dough - Going Dark & Get More Speed

In the past 48 hours we’ve been seeing Instagram accounts going dark after celebrities & influencers posted black squares in solidarity of Black Lives Matter.

The current events happening across the United States has put the discussion of businesses and brands taking political views on the table again.

Should Your Business Take a Political Stance? Here Are 3 Brands That Did And How Their Customers Reacted (inc.com)

SEO
Bing Webmaster Tools Now Gives You Competitive Backlink Data

Links are still a very good factor with search engines as part of their algorithm. According to Search Engine Land, the search engine Bing Webmaster Tools is now allowing you to get competitive backlinks data.

There are many free and paid backlinks tools for you to choose from, but the fact is that you’re getting this information directly from the source itself, the search engine. And not only that, Bing is also showing you link data of sites you do not have verified access to.

SOCIAL MEDIA
LinkedIn Introduces New Retargeting Tools: Video Views, Lead-Generation Forms

As retargeting advertising becomes a highly demanded marketing channel, LinkedIn adds tools allowing you to do retargeting by video views and lead-generation forms. According to Techcrunch, LinkedIn says the network now includes publishers like Flipboard, Microsoft  News and MSN.com (Microsoft owns LinkedIn), and that it can now extend the reach of a Sponsored Content campaign by 25%, while adding 9x more monthly touchpoints with some LinkedIn members.

GETTING NEW IDEAS
The Surprising Habits Of Original Thinkers – It Might Be Possible It Is Really You!

A few days ago, we’ve shared with you about Tim Urban with his powerful TED lecture: “Inside The Mind of a Master Procrastinator” and got great input back from the Morning Dough readers.

Now you need to get the other side of the coin – This could make you think otherwise about procrastination and you could be an original thinker without you even knowing.

Watch Adam Grant’s Ted lecture About “The Surprising Habits of Original Thinkers” and learn how do creative people come up with great ideas.

Watch the complete powerful TED lecture here.

COOL TOOL
Advertisers Finder: Find Affiliate Programs While Surfing Google & Other Websites

Affilitizer is the easiest way to find affiliate programs. As you’re searching Google for brands and products, you get notified within the search results if this website is an advertiser and have an affiliate program. Even as you’re browsing the web, Affilitizer notifies you as soon as you visit a website that is an advertiser and you can promote his product to earn commissions.

Affilitizer covers over 78 affiliate networks and 65,000 affiliate programs including eBay and Amazon.

Weather you’re an affiliate, business owner or digital marketing expert you need to know of this tool and use it.

Its simple and completely free – get it here.

SEO
Speed Matters - How Website Speed Affects SEO & Google Rankings

As search engine thrive to improve their ranking algorithm, speed of a website or a specific page could be critical to your organic traffic. In-face, from our own experience, we’ve seen that websites that have optimized pages in terms of content and speed were able to get to the 1st in Google’s and massive traffic without having a single backlink.

CognitiveSEO have released a complete 2020 Page Speed Guide that will explain to you what you need to do to get your speed up.

And the good news are that you or your website guy can do it by yourselves.

To check your website results, use the Google Speed Tool.

MARKETING GLOSSARY YOU SHOULD KNOW

Title Tag – What is a Meta Title Tag?

A title tag is an element that specifies the title of a web page. Title tags are displayed on search engine results pages (SERPs) as the clickable headline for a given result, and are important for usability, SEO, and social sharing. The title tag of a web page is meant to be an accurate and concise description of a page’s content.

Read here to learn more about Meta Title Tag for your webpages. 

Meta Description – What is a Meta Description?

The meta description is an attribute that provides a brief summary of a web page. Search engines such as Google often display the meta description in search results, which can influence click-through rates.

Read here to learn more about Meta Description for your webpages.

QUICK USEFUL THINGS TO KNOW

Instagram – Announces Next Stage of IGTV Monetization, New Revenue Options for Instagram Live

Microsoft Edge – NewsGuard becomes free for all Microsoft Edge users

Microsoft & Google – Join Forces To Launch New Spellcheck Feature For Edge And Chrome Browsers

Linkedin – How to Use LinkedIn Polls for Business: 9 Ideas

Google Ads – Save Your Google Ads Budget by Checking These 5 Settings

TEST YOUR BRAIN

What is the most indexed keyword on all search engines?

See the correct answer at the end of the dough newsletter.

BUSINESS SKILLS
How To Negotiate Like A Pro

EVERYTHING in life is negotiation, in business (clients, employees, suppliers…) but also in your own personal life (our family, spouses and even our kids – they are the best negotiators in the world).

It does not matter what your business is, whether it is online or physical, you need to master the skills of negotiating. Itay Paz, an entrepreneur and a veteran in the digital and affiliate marketing world hosted Jeff Schwarz, the world’s best negotiator (also known as ‘The Liquidator’) sharing great negotiation tips, strategies, with real life examples and stories and lots of fun!

Watch this insightful interview here.

TEST YOUR BRAIN – THE ANSWER!

With almost 23 billion results, the answer is: Home

Morning Dough - Going Dark & Get More Speed

The reason is that most websites are still using the word ‘Home’ in their website menu to link to the website homepage.

Tip: Try changing your menu ‘Home’ keyword the website topic relevant keyword!

IMPROVE THE DOUGH
Help Us Improve The Morning Dough

We’re constantly working to improve our content we’re delivering you daily. We appreciate your opinion and we’d be happy to hear from you with feedback on this newsletter issue and topics that interest you for future newsletters. Simple hit the reply button – all replies will be read towards the improvement of our newsletter.

Written by Itay Paz

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