January 25, 2021
Good Morning.
Weekend’s roundup:
1) How to make your content marketing profitable in 2021?
2) Google declares war on Australia, threatens to remove search engine from the country
As Australia gets ready to introduce a mandatory code of conduct for tech platforms Facebook and Google, the latter has threatened to remove its search engine from Australia.
Originally due to be finalized by November 2020, the code, introduced by competition watchdog Australian Competition and Consumer Commission (ACCC), was to require the digital ad giants to negotiate in good faith on how to pay news media for use of their content, to advise news media in advance of algorithm changes that would affect content rankings, to favor original source news content in search page results and to share data with media companies.
3) New Google Ads editor downloads raise your budget recommendation.
4) Microsoft wants to listen to your voice recordings – but will ask for permission first.
5) Google Chrome scales adblocking impact to publishers.
6) New global publications sign on to Google News Showcase.
7) Spotify is paying podcasters tens of thousands of dollars to buy its own sponsorship tool.
8) How to leverage AR in your digital marketing strategy.
9) A small business beats big brands in SEO on Shopify (Case Study).
10) Popular PDF reader has database of 77 million users hacked and leaked online.
11) Digital marketing budget: How much should you spend per month?
12) Why 2021 is the year a membership site becomes more important than ever (and it has nothing to do with monetization).
13) A (Re)Introduction to guest posting (everything you need to know).
14) Insight of the month: 3 types of Shopify businesses that thrived in 2020.
15) How to use YouTube ads to support SEM: A step-by-step guide.
16) The global PPC click fraud report 2020-21.
17) Otter will now let you transcribe Google Meet calls from your browser.
18) How marketers and service professionals use SMS messages.
19) Are Super Bowl ads worth the money or is YouTube an alternative?
20) Snapchat stagnates and TikTok’s on its tail.
Have an awesome week!
— Itay Paz
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