February 19, 2024

TOGETHER WITH

Good morning.

AI Tools

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Today’s roundup:

1) Meta Prompts Advertisers to Purchase Boosted Posts on Desktop to Avoid New Apple Fees.

2) TikTok Publishes New Report into Mobile Game Marketing Trends.

3) New Google Search DMA Rich Results, Aggregator Units & Refinement Chips.

We’ve been seeing changes to the Google Search results in the European regions related to Digital Markets Act (DMA) comparison sites and hotels, etc. The Google Search team now posted about how the search experiences are changing with new rich results, aggregator units, and refinement chips – most of what we covered already but now it is official.

4) Snap Announces New Partnership with Fospha to Provide More In-Depth Campaign Analytics.

5) LinkedIn launches enhanced audience insights and predictive analytics.

6) Meta apologizes after ad error causes campaigns to overspend by ‘thousands’.

7) Google AdSense Shifts To eCPM Payment Model.

8) The Future of the Microblogging Space and Twitter Alternatives.

9) Instagram Adds ‘People You Follow’ Filter for DMs.

10) Which media types are most vulnerable to ad fraud?

11) Google Maps Blocked 45% More Fake Reviews In 2023 With New Algorithm.

12) Google: Not All Sites That Think They Were Hit By Helpful Content Issues Actually Were.

 

More insights to explore…

Meta Further Expands Academic Research Programs.

Google Launches “How Search Works” Series To Demystify SEO.

Pinterest Highlights Key Color Trends for 2024.

 

Have an awesome week!
— Itay Paz