January 15, 2024

TOGETHER WITH

Good morning.

AI Tools

19 Best Artificial Intelligence Marketing Software.

12 Best AI Based Poster Maker Tools.

6 Best AI Jewelry Generator.

8 Best AI Probability Calculators.

 

Today’s roundup:

1) Google cuts hundreds of jobs across engineering, hardware teams.

2) New Report Looks at Key App Usage Trends, the Rise of AI, TikTok and More.

3) Google Ads PMax Auction Insights Box Adds Competitive Data.

Google has updated the auction insights box within the Google Ads console for Performance Max campaigns. The update now shows top advertiser data with comparison data and a new section labeled “competitors entering and exiting”.

4) YouTube Adds Simplified Tools to Edit Long Form Clips into Shorts.

5) Mid-Week Google Search Algorithm Ranking Volatility January 9th & 10th.

6) X Expands Partnership With IAS on Vertical Video Ad Placement.

7) OpenAI’s custom GPT Store is now open for business.

8) Instacart rolls out off-platform Google Shopping ads for CPG partners.

9) TikTok Shares Tips on How Brands Can Tap Into the Paris Olympics Conversation.

10) Google Local Services Ads Direct Business Search Shows Your Ad On Branded Queries.

11) Google Sitemaps Ping Endpoints Officially No Longer Work.

12) Google: Author Bylines Don’t Help You Rank Better; Google Doesn’t Check Credentials.

 

More insights to explore…

TikTok reports non-skippable video ads may harm engagement (pdf).

How to leverage Google’s ‘About this result’ for SEO insights.

5 charts to help marketers evaluate Amazon Prime Video ads.

 

Have an awesome week!
— Itay Paz