Marketing objectives are actionable targets designed to provide not just overall direction, but clear and specific actions, measurable, attainable, relevant, and time-based.
Marketing objectives should be tied to the overall success of the company, not just an arbitrary number.
For example, a marketing goal might be to increase website traffic by 50%.
But how will you get there and what will the purpose of that traffic be? When do you want to hit that number?
Objectives outline more than just a specific number, but also how you plan to reach that number and what impact that endpoint will have on the company as a whole.
These terms are often used interchangeably and may have different definitions at different companies. For digital marketers, however, they have distinct differences:
Marketing objectives are specific, measurable objectives designed to provide both instruction and targets.
Marketing goals are broader destinations designed to outline how your business can benefit from digital marketing efforts.
Most of us want to know what our goal is before we start a project. But when it comes to business, too many marketers fly by the seat of their pants—and that’s a huge mistake. Why? Because marketers who create a clear, documented strategy are 313% more likely to be successful.
Creating marketing strategies before defining your marketing objectives is putting the cart before the horse.
That’s why today we are going through everything you need to know to make sure you’re setting your business up for success with actionable, effective marketing objectives. Here’s what we’ll cover:
* What marketing objectives are
* How they are different from marketing goals
*How to create marketing objectives for your business
What are Marketing Objective Examples?
Here are the 6 most common marketing objective examples: