What Should Small Business Marketing Goals Be?

Discover what should small business marketing goals be and get the top 7 best small business marketing goals that you should consider for your business.

Most people start a small business because they have a great idea or a passion for a certain product or service. But that alone isn’t enough to run a successful company. You have to wear a lot of hats as a small business owner, including some that you might not have anticipated. And like it or not, that includes being a marketing strategist.

With all the curve balls last year threw at us, it’s understandable to want to turn things around this year. Whatever marketing and sales setbacks you experienced or small business mistakes you made, you’re ready to wipe the slate clean and focus on bigger and better goals to follow through with. There’s nothing like making up for lost time, and last year, a lot of us lost a lot of time.

Here’s the good news: you can absolutely turn things around this year. Let’s address the overarching marketing goals that you should be aiming for and some specific tactics to implement that will help you meet them.

Top 7 Best Small Business Marketing Goals

1) Goal #1: Increase sales.

2) Goal #2: Generate valuable leads.

3) Goal #3: Have an effective inbound marketing strategy.

4) Goal #4: Create more content.

5) Goal #5: Improve customer retention.

6) Goal #6: Create more upsell opportunities.

7) Goal #7: Get more site traffic.

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