BRANDING
What is Personal Branding?
What is Personal Branding?
Personal branding is a marketing term for a process of using online and offline strategies to create and influence public perception of an individual by positioning them as an authority in their industry. Digital media has helped create an emphasis on personal branding for all types of companies and consumer decision making.
Personal branding are created by conscious and intentional effort to create and influence public perception of an individual by positioning them as an authority in their industry, elevating their credibility and differentiating themselves from the competition, to ultimately advance their career, increase their circle of influence, and have a larger impact.
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