July 20, 2022
5 Tips to Overcoming a Challenging Holiday Season
If 2020 was the year of COVID, and 2021 was a year of political unrest and vaccine rollouts, well, 2022 is proving to be another challenging year for marketers. With rising inflation, lingering supply chain issues, and talk of a looming recession, the bumpy ride is far from over.
Consumer sentiment is shaky, and, faced with higher costs of living, it is hard to predict how shoppers will approach their holiday spending.
Amid this uncertainty, there is a golden rule that marketers must follow – when it comes to your media planning and advertising strategy, don’t put all your eggs in one basket. Rather, using a range of channels as efficiently as possible is the best way to overcome the challenges and maximize your results in Q4.
Good morning.
Today’s roundup:
1) Twitter sues Elon Musk for attempting to abandon $44 billion acquisition.
2) TikTok Launches Free Marketing Education Series for SMBs.
3) Google Brings Optimization Score to Performance Max Campaigns.
4) WordPress 6.0.1 Maintenance Update Released With Multiple Bug Fixes.
WordPress fixes multiple issues with its latest maintenance release now available to download. WordPress 6.0.1 maintenance release is now available, which comes with dozens of bug fixes and is recommended for keeping your site running optimally.
WordPress periodically releases short-cycle maintenance updates to fix issues discovered in previous versions. A maintenance update doesn’t add new features. However, they’re essential for maintaining optimal performance. WordPress 6.0.1 contains 13 bug fixes in Core and 18 bug fixes for the Block Editor.
5) Twitter Shares New Insights into Evolving Gaming Discussion in the App.
6) Google Business Profile Toggle to Hide Address to Customers.
7) Instagram and TikTok have highest daily engagement rates.
8) TikTok Suspends Planned Data Usage Policy Change Amid New EU Investigation.
9) Twitter Adds New Prompts to Start a Space From Within the Tweet Reply Flow.
10) Popular ‘link in bio’ service Linktree is launching a mobile app.
11) Instagram to launch marketplace for brands and creators to collaborate on campaigns.
12) Match Group is bringing Tinder’s free background checks to more dating apps.
More insights to explore…
Is TikTok halting its mCommerce ambitions in the UK?
Australia & New Zealand: Revenue opportunities publishers are going after in 2022.
How and why marketers are revisiting PPC campaign organization.
Have an awesome day!
— Itay Paz
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