July 16, 2020
Happy Thursday and Happy National Personal Chef Day.
The Swedish Chef is the incomprehensible preparer of foodstuffs from The Muppet Show, first appeared in 1975 performed by the Muppets inventor himself, Jim Henson.
In today’s edition:
Hackers Take Over Obama, Musk, Apple, And Dozens More Twitter Accounts In Massive Bitcoin Scam –It’s A Good Idea To Turn On 2FA Anyway
Email Marketing Strategy: A Data-Driven Case Studies
How to Train Your Facebook Pixel
How People Decide What To Buy Lies In The “Messy Middle” Of The Purchase
3 Affiliate Golden Rules To Take You From 3 Figures To 5 Figures Daily
Wishing you a cool Thursday!
— Itay Paz
Hackers take over Obama, Musk, Apple, and dozens more Twitter accounts in massive Bitcoin scam
It’s a more bizarre day on Twitter than usual. The Twitter accounts of several prominent companies and celebrities were illicitly commandeered today, in an apparent effort to scam some of their millions of followers out of their hard-earned bitcoin. It’s by far the most widespread Twitter hack we’ve seen, even if the accounts were quickly restored to normal (TNW).
The list reads like a who’ s who of famous people, companies, and cryptocurrency-related services. So far we’ve been able to identify at least these accounts as having posted fraudulent tweets:
Barack Obama, Elon Musk, Apple, Joe Biden, Bill Gates, Wiz Khalifa, Warren Buffet, Uber, Jeff Bezos, MrBeast, Floyd Mayweather, ‘God’ (@TheTweetOfGod), Mike Bloomberg, XXXTentacion, Kim Kardashian, CoinDesk, Gemini, Gate.io, Cash App, Binance, CZ_Binance, Tron, Justin Sun, Ripple, Charlie Lee and Coinbase.
Learn how to your twitter’s activate 2 Factor Authentication here.
Facebook’s goal is to put your ad in front of users who will take you up on your call to action. To make this goal a reality, they created the Facebook pixel. It’s as futuristic tech as it sounds…
Facebook’s goal is to get you conversions and your goal is to help Facebook…get you conversions. When you train your Facebook pixel, you run a campaign that isn’t necessarily optimized to make you money. It’s optimized to train your pixel and it is very important for your advertising campaigns – lean how here.
Facebook to launch officially licensed music videos in the US next month (TechCrunch)
How to Boost the Success of Your Sales Page (John Chow)
The Complete Guide to a Video Content Marketing Strategy (Taboola)
Facebook Rolls Out New Image Presentation Options to More Users (Social Media Today)
Which PPC Metrics Should You Focus On? (SEJ)
The 2020 SEO Jobs Report (BACKLINO)
Email marketing is the most effective marketing channel and for every $1 you spend, you can expect a return on your investment of $51. Checkout these 5 strategies, including real-life examples of how Amazon, HubSpot and President Barack Obama use email marketing to succeed.
Read more here.
When you are starting a new campaign, always start with a small budget. When you achieve your goals, increase the budget but always remember: the face that the campaign performs well when spent $25 a day, doesn’t mean that it will work for $250 or $2,500. Take baby steps and grow slowly and when you see that the campaign’s goal has been reach, increase the budget.
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