July 6, 2020
Happy Monday and Happy Macaroni Day.
In today’s edition:
How To Use Content Marketing To Grow Your Online Sales Fast
Drive More Traffic To Your Website By Influencing Your Website’s Sitelinks
Top 9 App Store Optimization Mistakes You Should Not Make
49% of Consumers Depend on Influencer Recommendations
Get More Traffic By Improving Your Headlines
Email Marketing Case Studies: How 4 Companies Increased Their Open Rates
Wishing you a successful week!
— Itay Paz
Sitelinks (first appeared in 2005) are direct links to internal pages in your website that appear under some Google search results. They help users navigate to the most relevant information on your website quickly and for you to get higher visibility and organic traffic as you capture bigger part of the search results.
If you want to learn how to drive more traffic to your website by influencing your website’s sitelinks, keep reading here.
Source: Neil Patel
Email marketing is probably the most powerful digital marketing channel. Whether you’re a B2B or B2C marketer, if you embrace email marketing, you’ll find that your efforts and financial investment will pay off back big time.
Neil Patel is analyzing 4 companies case studies towards increasing their emails open rate:
- MailiGen increased email open rate from 20% to 29% by resending emails
- Digital Marketer increased email open rates by 3X with subject lines
- David Huffman boosted open rates by 15 – 20% with content-packed emails
- Gregory Ciotti saw a 59% increase in email open rates with a single call to action
Read more here.
What Is Anchor Text?
Anchor Text is the clickable words used in a link (hyperlink). In SEO, anchor text is used as a signal to the search engines, to provide the context of the destination page. For example, if many websites link to one specific page using the anchor text “vintage poetry books”, the search engine use this information to understand the destination page is likely a resource with vintage poetry books.
While it begins with the content and traffic generating, at the end of the day, it’s all about the sales and revenues generated. Perry Belcher is one of the world’s best marketing specialists in the direct response world, takes you through his “ideal funnel system” and how to target your ideal customer effectively and massively grow your business.
Watch the full session here.
How to Boost Sales When Consumers are Spending Less (Entrepreneur.com)
Facebook News just expanded. Here’s how to customize your news tab (Digital Trends)
PowerPoint 2016 and 2019 cheat sheet (Computer World)
The FTC, CBD and the Law During Covid19 (Performance Marketing Insider)
Why Lead Qualification and Lead Management During COVID-19 is More Important Than Ever (Small Business Trends)
Written by Itay Paz
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