January 18, 2022
Good morning.
Today’s roundup:
1) Google Search Ranking Update on January 11th (Unconfirmed).
2) Meta Outlines Policy Requirements for Businesses Looking to Advertise and Sell on its Platforms.
3) TikTok Saw $2.3 Billion in Consumer Spending in 2021, Up 77 Percent Y/Y.
Although its adoption has slowed somewhat, global consumer spending in TikTok has only continued to grow. Users spent approximately $2.3 billion last year in the mobile app, which includes the iOS version of its Chinese localization Douyin, Sensor Tower Store Intelligence data reveals. This figure represents 77 percent year-over-year growth from $1.3 billion in 2020.
4) Pinterest Shares New Insights into How Men are Using the App in their Shopping Journeys.
5) YouTube app testing ‘Smart downloads’ for videos, just like YT Music.
6) Google: Fluff Content Hard for Search Engines to Understand & Maybe Rank.
7) Twitter Publishes New Guide on What Consumers Expect from Brands via Tweet.
8) Listen To Googlers Debate About Sharing More Details on Core Updates.
9) IndexNow Enables Data Sharing Between Search Engines.
10) Baby Shark is the first YouTube video to surpass 10 billion views.
11) Dropbox finally supports M1 Macs natively with new beta.
12) And the top downloaded apps in 2021 were…
More insights to explore…
How to build a long-term, search-first marketing strategy.
The Biggest Marketing Lessons of 2021 (And How to Use ‘Em in 2022).
A Complete Guide to Email List Rental.
Have an awesome day!
— Itay Paz
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