October 16, 2020
Good Morning.
Today is Peter Falk birthday. Some of you might know him as Lieutenant Columbo, a polite, appearing goofy, homicide detective, sets out to solve some of the most brutal, cunning and covert murders in Los Angeles.
Columbo used a simple, yet powerful tactic that is used often by marketers (online and offline), even today, as he walks out, returning for: “Just one more thing…”.
A few things happening:
1) Netflix no longer offers a free trial — pay up or fuck off.
2) Why Google Cache lies to you and what to do about it (if anything).
3) Facebook & Instagram drop support for WordPress embeds.
4) Why your ad revenues plummeted due to GDPR TCF 2.0.
5) WordPress can now turn blog posts into tweetstorms automatically.
6) Messenger overhauls its logo, adds new chat features.
Source: Facebook
Have an awesome weekend!
— Itay Paz
If you’re an email marketer, I bet you’ve asked yourself this question at some point – what is the best time to send email?
GetResponse has analyzed over 2.85 million emails sent within the first two quarters of 2020 and what makes this study unique is that we also divided the results by our customers’ location.
Discover the best time to send an email globally here.
SEO has come a long way from being BackRub, a project of Larry Page and Sergey Brin. The project quickly became Google – a search engine that rewards high-quality and relevant content. Everything else is history. Over the years, SEO practices have changed. However, the goal remains the same – increase the quality and quantity of organic website traffic.
The SEO evolution gave us different types of optimization, including Organic SEO, Local SEO, National SEO, and Organic Local SEO. If you are interested in SEO, whether from a personal or business perspective, knowing the different types can help you make the right decision.
Read more here.
Bing Webmaster Tools Now Supports Arabic & Hebrew Languages, ClickZ
How Facebook Optimization for Ad Delivery Works, Jon Loomer
G Suite Rebranded as Google Workspace, Google
Shopify introduce subscription APIs: build Apps that integrate with Shopify checkout, Shopify
Google Assistant Can Search Within Apps on Android, Android
The 65 Most Inspiring and Successful Shopify Stores, Oberlo
Generating 15,000 Sales in One Day Using TikTok, Shopify
What Is The Difference Between PNG vs. JPEG Image Formats, Blogging Tips
Once entrepreneurs start, they have a hard time stopping.
But that doesn’t mean they never get stuck.
For business owners, it’s a familiar feeling. When you’re strapped for cash and have to build your business on a budget. When once-frequent sales suddenly become scarce. When a pandemic forces you to shutter your doors. When you feel like you’ve exhausted all your options and are running in one place.
Building a business can feel like navigating a maze without a map and every once in a while, you are bound to hit a wall.
From speaking to a dozen entrepreneurs about this topic, each of whom had at least one story about feeling stuck, getting unstuck meant embracing both of these forms of resourcefulness to find solutions.
Read more here.
You’ve heard it a million times: “Content is king.”
Create amazing content, and you’ll automatically win in the SERPs, drive a legion of visitors to your site, and basically win the SEO game.
But that isn’t quite true. In reality, content is one piece of the puzzle and without the other pieces, chances are your stunning content will remain invisible.
So, what are these other working parts you need to boost your traffic?
Read more here.
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