Morning Dough
💰 New secret project + $100 Ad Credit
To: Dough Readers

July 10, 2020

Morning Dough

TOGETHER WITH

Happy Friday and Happy National Don’t Step On A Bee Day… the official day to recognize the Bee’s Crisis that can cause the world economy to be severely hurt.

In today’s edition:

Morning Dough TikTok Gives $100 Free Ad Credits (Total of $100 Million)
Morning Dough Affiliate Marketing Fraud To Cost $1.4 Billion Globally in 2020
Morning Dough Amazon US Sellers Will Have To Display Their Name And Address
Morning Dough 4 Reasons Your Email Open Rate Is Decreasing
Morning Dough Twitter’s new secret project is a subscription platform
Morning Dough 7 Google Ads Shortcuts for Better Paid Search Results with Less Effort

and more…

Wishing you a Great Weekend!
— Itay Paz

QUICK FROM THE NEWS
TikTok Gives $100 Free Ad Credits (Total of $100 Million)

Source: TikTok

TikTok has announced a $100 Million USD in ad credits as part of their efforts to help small businesses who’ve been impacted by this COVID-19 crisis to reach their customers on the TikTok platform.

This $100 credit will be available for both new and existing advertisers.

Read more here.

YOU SHOULD KNOW
Affiliate Marketing Fraud To Cost $1.4 Billion Globally in 2020

Affiliate marketing stands at $15 billion in 2020, however, at least 9% of all transactions are affected by fraud. Marketers are expected to lose $1.4 billion this year due to affiliate fraud, according to a new global economic study by CHEQ.

Read more here.

COOL FREE TOOL
Map Your Thoughts & Share With Online Mind Mapping

One of the most effective ways to brainstorm, putting your thoughts together and turning into a plan is using a mind map. Using the paper the old way, is super awesome but now you can also share it with others and even work together using the cool mind meister tool.

Get mind meister here.

GET SMARTER IN SEARCH ADVERTISING
7 Google Ads Shortcuts for Better Paid Search Results with Less Effort

Source: SEJ

Thriving to the perfect PPC campaigns results is always great and getting there is an ongoing process of testing & tweaks. According to SEJ, there are seven Google Ads shortcuts to help you save time and give you insights faster so you’ll be on your way to better results even sooner.

Read more here.

MARKETING GLOSSARY YOU SHOULD KNOW

What is a Two-Tier Affiliate Program?
A two tier affiliate program is an affiliate program structure whereby affiliates earn commissions on their conversions as well as conversions of affiliates they refer to the program.

What is a Second-Tier Commission?
A second-tier commission is a commission paid to affiliates on the conversions generated by affiliates they refer to the program.

GET SMARTER IN EMAIL MARKETING
4 Reasons Your Email Open Rate Is Decreasing

Source: DigitalMarketer

Hitting send on an email you’ve spent days crafting and perfecting is a great feeling, but that marketer’s high changes fast after you see your open rate does not rise fast and is lower than usual.

While it happens to almost every marketer, there are 4 different elements of your email that may be causing your email open rate to decrease, and how you can fix them so you can get back to the open rates you used to see.

Read more here.

SPONSORED
ContentTECH Summit Virtual Event – Big News!

ContentTECH Summit is going 100% virtual. The dates will remain the same: August 10-12, 2020. Having spent the past year preparing for the event with great speakers, exhibitors and event partners, we’re genuinely disappointed not to be able to host you in person, but the experience and safety of our community and everyone involved in the event continues to be our top priority.

Register To the ContentTECH Summit Virtual Event

QUICK & USEFUL

Tinder now testing video chat in select markets, including US (TechCrunch)

‘Surprised’ emotions in video ads drive conversions during pandemic, study says (Mobile Marketer)

5 Creative Ways to Use Social Media Data as a Source for Your Content (Hubspot)

What Are Loop Giveaways and How Can You Use Them to Gain Millions of Followers? (Entrepreneur)

Twitter’s new secret project is a subscription platform (TNW)

Facebook Adds New, Free Courses in Effective Community Management (Facebook)

34% Working from Home Have Lockdown Lethargy (Small Business Trends)

YOU SHOULD KNOW
Amazon US Sellers Will Have To Display Their Name And Address Starting September 1, 2020

Source: Amazon

US sellers they will soon have to display their business name and address on their Amazon.com seller profile page. A similar system is already in place across Amazon’s stores in Europe, Japan and Mexico, due to local laws. According to Techcrunch, Amazon says it’s making the change to ensure there’s a more consistent baseline of seller information across its platform, so online shoppers can make informed buying decisions.

Written by Itay Paz

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