February 24, 2021

Good Morning.

Today’s roundup:

1) Facebook agrees to restore Australian news pages after amendments to government code.

2) Microsoft’s New Gig: A LinkedIn freelancer market rivaling Upwork, Fiverr.

LinkedIn is developing a new service called Marketplaces to let its 740 million users find and book freelancers, pitting it against publicly traded firms such as Upwork and Fiverr, according to two people with direct knowledge of the matter.

The career-focused networking site owned by Microsoft wants to tap into a small but growing market for websites that connect primarily white-collar professionals, such as app developers and accountants, with businesses or individuals who want their services.

3) 30,000 Macs infected with new Silver Sparrow malware.

4) ‘Content Is Our Business’: What Morningstar’s homepage can teach financial marketers.

5) Spotify is launching an audience network for audio ads.

6) Project Cashflow Month Three: Unconventional link building.

7) Broken link building tips for increasing search rankings, authority, & traffic.

8) State of GDPR in 2021: key updates and what they mean.

9) Google’s John Mueller: total number of backlinks doesn’t matter.

10) Personalization 101: How to personalize your marketing to attract more customers.

11) Google on SEO best practices for news sites & short articles.

12) Google Search Console adds ‘associations’ so you can link with other Google accounts.

13) Instagram ads for beginners: 8 tips for creating high-performing Instagram ads.

14) 10 Effective LinkedIn advertising ideas.

15) Video SEO: How to rank your videos in Google.

16) How to convert your WordPress blog posts into audio podcasts.

17) 62% of people say customer photos influence purchase decisions.

18) How to use Instagram to make your podcast super-popular.

19) Google discusses natural backlinks.

20) NBCUniversal continues to bet big on shoppable content.

Have an awesome day!
— Itay Paz