October 10, 2022

TOGETHER WITH

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Good morning.

Today’s roundup:

1) Google will pay $85M settlement to Arizona to end user-tracking suit.

2) Meta Announces New Privacy-Focused Ad Targeting Solutions, Improvements in Automated Targeting.

3) Google Tag Adds Tap Coverage Summary, Ads, Analytics & CMS Integration.

Google has updated the Google tag (the new Google tag) to include a new tap coverage summary and offering deeper Google Ads, Google Analytics, and various CMS integrations. Google wrote “we’re unveiling another set of capabilities that provide more visibility into your site’s measurement coverage and simplify the setup.”

4) UK pauses data reform bill to rethink how to replace GDPR.

5) Facebook to Shutter Substack Rival Bulletin by Early 2023.

6) Apple App Store records biggest ever drop in revenues.

7) Meta Shares Insights into How Consumers View the Next Big Tech Shifts, Including the Metaverse.

8) Google Business Profiles Removes Health & Safety Attributes.

9) 65% of app marketers looking for new ways of audience targeting.

10) New video products make it easier to watch what’s happening on Twitter.

11) US education app revenues climb 13% while downloads fall.

12) Podcasters bought millions of fraudulent listeners via mobile game ads.

 

More insights to explore…

Everything we know about Elon Musk’s messy new Twitter offer.

Positive social media engagement leads to higher brand recall.

Google unveils its attempts to reinvigorate search for the TikTok generation.

 

Have an awesome week!
— Itay Paz