July 20, 2023

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Good morning.

Today’s roundup:

1) Google hit with lawsuit alleging it stole data from millions of users to train its AI tools.

2) Twitter blocks links to rival Threads, while CEO downplays reports of traffic decline.

3) Google Details SEO Guidance For Content Syndication Partners.

Danny Sullivan, Google’s Search Liaison, posted a Twitter thread, with slides from a presentation he prepared for an AOP event in London back in May around SEO and Google guidance for content syndication partners.

4) Microsoft rolls out AI-generated ad headlines and descriptions.

5) The world’s most powerful AI model suddenly got ‘lazier’ and ‘dumber.’ A radical redesign of OpenAI’s GPT-4 could be behind the decline in performance.

6) Marketing in 2023: H1 by the numbers.

7) Early Data Shows That Brands are Seeing Good Engagement on Threads.

8) An Overview of LinkedIn Marketing Solutions & How You Can Use Them.

9) YouTube Adds Video Title Suggestions, Expands User Surveys to Address Systematic Bias.

10) Google Search Tests Snippets With Translation Drop Downs.

11) Repetitive ads ‘damage brand reputation and purchase intent’ (pdf).

12) Twitter’s Engagement Thresholds for Its Creator Ad Revenue Share Program Will Be Hard for Most to Reach.

 

More insights to explore…

How to use features in Threads you might not know about.

Real-Time Collaboration in WordPress: Here’s What to Expect.

Why Semantic HTML Is Important for SEO (Even If It’s Not a Ranking Factor).

Have an awesome day!
— Itay Paz

 

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