June 26, 2023

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Good morning.

Today’s roundup:

1) Store sales reporting and bidding are now available across Performance Max Campaigns.

2) Group-IB Discovers 100K+ Compromised ChatGPT Accounts on Dark Web Marketplaces; Asia-Pacific region tops the list.

3) INP Core Web Vitals Report Now Live In Google Search Console.

Google has just launched the new INP report within the Core Web Vitals reporting in Google Search Console. As a reminder, INP, Interaction to Next, is replacing FID, First Input Delay, in March 2024. To prepare, Google has launched a new report to show you how your site(s) are performing for that metric.

4) Microsoft rolls out predictive targeting to all advertisers.

5) LinkedIn Reveals AI Image Hunter That Catches Fake Profiles.

6) Google’s Gary Illyes: Don’t Use AI & LLMs To Diagnose SEO Issues.

7) Snapchat Shares New Research into Faster Generative AI Processing Speeds.

8) Google Ads Automatically Created Assets For Performance Max Campaigns.

9) WhatsApp Adds New Measures to Protect Users from Spam Calls.

10) Google Ads: Upgrade From Dynamic Search Ads To Performance Max.

11) Google’s John Mueller Warns Against Custom Elements In Head.

12) AI in action: See the future with Predictive Targeting.

 

More insights to explore…

Facebook lead gen ads: Instant forms vs. website conversions.

Unilever taps into #CleanTok craze with global TikTok partnership.

How to Measure Marketing Performance for B2B Branding.

 

Have an awesome week!
— Itay Paz