October 5, 2023
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DMIEXPO November 5-6, 2023 in TEL-AVIV
Good morning.
Today’s roundup:
1) Google: We Won’t Stop Giving Advice To SEOs Despite Some Creating Made For Google Sites.
2) Microsoft Advertising Copilot To Create Ads and New Compare & Decide Bing Chat Ads.
3) Google Updates Charts & Content On Analyzing Organic Search Traffic Drops.
A few years ago, Google’s Daniel Waisberg wrote two blog posts, one on analyzing Google Search traffic drops and the other on improving SEO with a Search Console bubble chart. Both those blog posts are now new evergreen Google search help documents with significant changes to the content and illustrations.
4) Broad or Exact Match? Our Study Says It’s Time to Reevaluate Your Match Type and Bidding Strategy.
5) Microsoft signs deal to serve sponsored links in Snapchat’s My AI.
6) Meta’s AI Vision Revealed: Bing Integration, Celebrity Chatbots, + More.
7) LinkedIn Shares New Insights Into Its Potential for Healthcare Marketers.
8) LinkedIn is Revolutionizing B2B Targeting With Predictive Audiences.
9) Facebook Can Be Sued Over Discriminatory Advertising Algorithm, Appeals Court Says.
10) Microsoft Advertising Hiding Search Ads On Bing Search Again?
11) Reddit Removes the Option to Opt-Out of Ad Personalization Based on In-App Activity.
12) Mistral AI makes its first large language model free for everyone.
More insights to explore…
Google search antitrust trial updates: Everything you need to know (so far).
Google Will Enable Web Admins to Block its Systems from Scraping their Sites for AI Training.
Gen Z’s attention on social media is divided among platforms and activities.
Have an awesome day!
— Itay Paz
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