July 9, 2020
Happy Thursday and Happy National Sugary Cookie Day… 54 years pasted since this cute cookies lover, Cookie Monster first appeared on our screens in 1996.
In today’s edition:
Google Creates a New Way to Drive Traffic Via Image Search
Google Rich Results Test Tool Now Out Of Beta
How to Set Up a Shopify Store: A Step-By-Step Guide
SEO Pack: 21 Worksheets, Templates, and Cheat Sheets
Learn all about the SERP feature
Instagram Tests Replacing Activity Tab With Shopping Tab
Wishing you a great Thursday!
— Itay Paz
Google Images creates a new way for site owners to drive traffic with their photos by adding more context to photos in image search results, which presents site owners with a new opportunity to earn traffic.
Google is giving searchers more information about images that could potentially drive more clicks to the image source, meaning your website.
The added context is likely to make images more appealing to click on. It’s almost like Google added meta descriptions to image search results.
Read more here.
What are rich results?
Rich results are made up of rich snippets offering more image space and a carousel feature. To get your website into the rich results you will need to tag up: breadcrumb navigation, contact information, logos, sequential carousels and more.
Individual content types can also be tagged up, including news, blog posts, articles, ebooks, data sets, training, courses and more.
Setting up a Shopify store could be intimidating for some people. The truth to be told, as ecommerce evolves, it’s no longer a one click thing. This is why we found this awesome step-by-step guide published by Shopify to setting up a Shopify store. Now it could be simpler.
Read more here.
What is a SERP feature?
A SERP feature is any result on a Google Search Engine Results Page (SERP) that is not a traditional organic result. The most common SERP Features are:
- Rich Snippets which add a visual layer to an existing result (e.g., review stars for product ratings)
- Paid Results that are bought by bidding on keywords (e.g., AdWords or Google Shopping)
- Universal Results that appear in addition to organic results (e.g., image results, new results, featured snippets)
- Knowledge Graph data which appears as panels or boxes (e.g., weather, Celebrity Knowledge Panel)
Learn more here.
Join MozCon Virtual for a journey into the deepest realms of search marketing for 2 days on July 14-15, 2020. Connect with an incredible community of experts and uncover tactical advice from industry-leading practitioners in the vast world of SEO, mobile, conversion optimization, local search, and more.
5 Things to Know About Building Trust in the Age of Social Media (TopRankMarketing)
Instagram Tests Replacing Activity Tab With Shopping Tab (SEJ)
Instagram now lets everyone pin comments on posts (CNET)
Snapchat Shares New Data on Sports Engagement Among Users (Social Media Today)
How digital marketing can help small businesses during a pandemic (The Week)
Written by Itay Paz
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