Morning Dough
💰 Google Creates a New Way to Drive Traffic
To: Dough Readers

July 9, 2020

Morning Dough

TOGETHER WITH

Happy Thursday and Happy National Sugary Cookie Day… 54 years pasted since this cute cookies lover, Cookie Monster first appeared on our screens in 1996.

In today’s edition:

Morning Dough Google Creates a New Way to Drive Traffic Via Image Search
Morning Dough Google Rich Results Test Tool Now Out Of Beta
Morning Dough How to Set Up a Shopify Store: A Step-By-Step Guide
Morning Dough SEO Pack: 21 Worksheets, Templates, and Cheat Sheets
Morning Dough Learn all about the SERP feature
Morning Dough Instagram Tests Replacing Activity Tab With Shopping Tab

and more…

Wishing you a great Thursday!
— Itay Paz

QUICK FROM THE NEWS
Google Creates a New Way to Drive Traffic Via Image Search

Source: Google

Google Images creates a new way for site owners to drive traffic with their photos by adding more context to photos in image search results, which presents site owners with a new opportunity to earn traffic.

Google is giving searchers more information about images that could potentially drive more clicks to the image source, meaning your website.

The added context is likely to make images more appealing to click on. It’s almost like Google added meta descriptions to image search results.

Read more here.

QUICK FROM THE NEWS
Google Rich Results Test Tool Now Out Of Beta

Source: Google

Google announced that their Rich Results Test fully supports all Google Search rich result features which was originally launched 2.5 years ago.

What are rich results?

Rich results are made up of rich snippets offering more image space and a carousel feature. To get your website into the rich results you will need to tag up: breadcrumb navigation, contact information, logos, sequential carousels and more.

Individual content types can also be tagged up, including news, blog posts, articles, ebooks, data sets, training, courses and more.

GET SMARTER IN ECOMMERCE
How to Set Up a Shopify Store: A Step-By-Step Guide

Source: Shopify

Setting up a Shopify store could be intimidating for some people. The truth to be told, as ecommerce evolves, it’s no longer a one click thing. This is why we found this awesome step-by-step guide published by Shopify to setting up a Shopify store. Now it could be simpler.

 Read more here.

COOL FREE TOOLS & RESOURCES
SEO Pack: 21 Worksheets, Templates, and Cheat Sheets

Source: Neil Patel

A really cool free SEO pack was released by Neil Patel including 21 worksheets, templates and best of all cheat sheets to make SEO with less effort.

Get the SEO Pack here.  

MARKETING GLOSSARY YOU SHOULD KNOW

What is a SERP feature?
A SERP feature is any result on a Google Search Engine Results Page (SERP) that is not a traditional organic result. The most common SERP Features are:

  1. Rich Snippets which add a visual layer to an existing result (e.g., review stars for product ratings)
  2. Paid Results that are bought by bidding on keywords (e.g., AdWords or Google Shopping)
  3. Universal Results that appear in addition to organic results (e.g., image results, new results, featured snippets)
  4. Knowledge Graph data which appears as panels or boxes (e.g., weather, Celebrity Knowledge Panel)

Learn more here.

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QUICK & USEFUL

5 Things to Know About Building Trust in the Age of Social Media (TopRankMarketing)

Instagram Tests Replacing Activity Tab With Shopping Tab (SEJ)

Instagram now lets everyone pin comments on posts (CNET)

Snapchat Shares New Data on Sports Engagement Among Users (Social Media Today)

How digital marketing can help small businesses during a pandemic (The Week)

COOL FREE TOOLS & RESOURCES
Top 20 Logo Free Makers Online: Create Your Own Logo

Source: YouTube

The tile says it all… Oberlo released a cool resource list of 20 logo free makers online that are great for a any quick yet professional logos.

Get the complete list here.

Written by Itay Paz

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