October 2, 2023
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Good morning.
Today’s roundup:
1) Google September 2023 Helpful Content Completed Rolling Out – Targeting SEO-First Content.
2) ChatGPT can now search the web in real time.
3) Google To Block Bard Shared Conversations From Google Search.
Google launched shared conversations in Google Bard about a week ago and forgot to ensure search engines can’t index the results. The robots.txt had(s) nothing in it to block bard.google.com/share from being indexed and since Google Search likes to index things, it indexed those public conversations.
4) $84 billion of ad spend lost due to ad fraud in 2023.
5) Microsoft Advertising Network for retail launches in the US.
6) ChatGPT rolls out voice and image capabilities.
7) Amazon Bets Big (Up to $4 Billion Big) on Generative AI in Deal With Anthropic.
8) TikTok Shares New Notes on Maximizing Ad Effectiveness.
9) YouTube relaxes controversial topic guidelines to boost ad revenue opportunities.
10) Google Ads Gains Share Alerts With Expiration Dates.
11) LinkedIn Adds New Text Accessibility Options for LinkedIn Publisher Posts.
12) Google Expands Search Generative Experience (SGE) To U.S. Teens.
More insights to explore…
Websites That Have Blocked OpenAI’s GPTBot CCBot Anthropic – 1000 Website Study.
Measuring and optimizing for Google Core Web Vitals: A technical SEO guide.
LinkedIn: Introducing the Revenue Attribution Report: Your Ultimate Tool to Justify Ad Spend and Optimize Results.
Have an awesome week!
— Itay Paz
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