February 25, 2021
TOGETHER WITH
Good Morning.
Today’s roundup:
1) After Australia, Europe’s press publishers & Microsoft call for Australian-style arbitration mechanism.
Europe’s press publishers and Microsoft have struck an agreement to collaborate on a solution to ensure that Europe’s press publishers get paid for the use of their content by the Silicon Valley tech giants.
Industry trade bodies, including the European Publishers Council, European Magazine Media Association, News Media Europe, and European Newspaper Publishers’ Association have stipulated the solution “should mandate payments for the use of press publishers’ content by these gatekeepers and should include arbitration provisions, to ensure that fair agreements are negotiated.
2) Google mobile-first indexing deadline is around March 2021.
3) This fake Google Alert wants to trick you into thinking Flash is still a thing.
4) Google: no search penalty for too many redirects and total number of links is completely irrelevant for SEO.
5) What the UK’s ruling against Uber means for the gig economy.
6) Google testing keyword tags or labels in snippets again.
7) How to tackle Instagram’s biggest marketing challenge and create a winning strategy.
8) Is an SEO investment always smart for your business?
9) 7 Examples of influencer marketing on YouTube.
10) Some Google search ranking algorithm chatter past few days.
11) WordPress 5.6.2 update is largely successful.
12) The world’s second-most popular desktop operating system isn’t macOS anymore.
13) 7 Epic social media campaign examples you need to learn from.
14) 54 jaw-dropping social media statistics for businesses [New for 2021]
15) How marketers should speak to America’s ‘New Heartland’.
16) Revealed: The cost of Covid on marketing careers.
17) The strategic value of structured data implementation on SME websites.
18) LinkedIn Ads best practices: 10 tips for running successful campaigns.
19) Google: Focus less on individual pages & more on category pages.
20) 10 B2B social media post ideas to stand out in a crowded social landscape.
Have an awesome week!
— Itay Paz
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