Morning Dough
💰 732M Views Case Study
To: Dough Readers

July 29, 2020

Morning Dough

TOGETHER WITH

Happy Wednesday and Happy National Lasagna Day. He’s back, this red hair cat, Garfield, that can turn a huge fall from a tall building into a great Italian feast.

Lasagna originated in Italy during the Middle Ages and have traditionally been ascribed to the city of Naples. The first recorded recipe was set down in the early 14th-century The Book of Cookery.

In today’s edition:

Morning Dough New YouTube Metric Shows Creators How Much Money They’re Earning
Morning Dough 56% of Buyers Say Clients Paused Facebook Ad Spend This Month, These News Could Be Good For You
Morning Dough DSW’s Debut Hashtag Challenge on TikTok Racks Up 732M Views [Case Study]
Morning Dough How To Find Great Keywords Using Google Autocomplete
Morning Dough Discover The Simplest Ways To Increase Email Marketing Engagement By 29% Via The Type A Message

and more…

Happy Wednesday!
— Itay Paz

QUICK FROM THE NEWS
New YouTube Metric Shows Creators How Much Money They’re Earning

Source: SEJ

YouTube creators now have standardized metric for tracking how much money they’re making from all of YouTube’s monetization methods. A simple metric that compares total revenue against total views is expected to give creators a reliable way of monitoring fluctuations in revenue over time.

Revenue per mille (RPM) shows how much a creator earned per 1,000 views. It’s calculated by multiplying all revenue reported in YouTube Analytics by 1,000, and then dividing it by total views in the same time period.

Read more here.

QUICK FROM THE NEWS
56% of Buyers Say Clients Paused Facebook Ad Spend This Month, These News Could Be Good For You

Source: DIGIDAY

More than half—56%—of agency buyers said that their clients had paused Facebook ad spend this month in response to the “Stop Hate for Profit” campaign according to Digiday Research.

When asked how long they expect the pause to last: 41% said spending will resume by end of July, 26% said it won’t be until the end of Q3 and 17% said it won’t be until Facebook makes “meaningful changes”.

How does it affect you? You can get cheaper traffic these days.

TOOL/RESOURCE OF THE DAY
Find Great Keywords Using Google Autocomplete

There are many great keywords research tools but this cool tool is also helping you to find great keywords based on Google’s autocomplete results saving you money typing on Google search a keyword and then the letters a, b, c, d…. and so on.

There is a free version that generates up to 750+ long-tail keyword suggestions for every search term and more cool options.

Get Keyword Tool here.

GET SMART IN EMAIL MARKETING
Discover The Simplest Ways To Increase Email Marketing Engagement By 29% Via The Type A Message

Are we are entering “the post template era” of email marketing? Join digital marketing expert, Shmuel Herschberg, to learn the key insights and get actionable takeaways that you can implement immediately to help improve your deliverability, engagement, and email marketing efforts..

Watch the complete DMEIXPO talk here.

WHAT ELSE IN THE OVEN

Walmart Marketplace Seller Additions Surge Following Shopify Deal, Up 3X From January (Tech Crunch)

Instagram for Business: How to Add a Gift Card Button to Your Profile (ADWEEK)

Spotify Announces Launch Of Video Podcasts (IMPACT)

How to Get Free Ad Spend on TikTok (Entrepreneur.com)

Google Employees To Work From Home Until July 2021 (Digital Trends)

Google SEO 101: Page Speed Optimization (SEJ)

An Introduction To Landing Page Analysis (PPC HERO)

45% Of Consumers Have Changed Brand Preferences During Pandemic, Study Finds (Marketing Dive)

GET SMARTER IN ONLINE MARKETING
How to Find Your Target Audience

Source: Neil Patel

Most marketers think it’s all about the traffic and it does but the correct way to look at it is that it is all about the right traffic. But knowing your target audience isn’t enough, though. It doesn’t guarantee success. You still need to create and market your content the right way and minimize your mistakes.

Read more here.

GET SMARTER IN SEARCH MARKETING
10 Most Important Meta Tags You Need to Know for SEO, Even If You’re Not A Programmer

Some tags are vital for SEO. Others have little or no impact on rankings. Here’s every type of meta tag you need to know about:

  1. Title Tags
  2. Meta Description Tags
  3. Heading Tags (H1-H6)
  4. Image Alt Attributes
  5. Nofollow Attributes
  6. Robots Meta Tag
  7. rel=”canonical” Link Tag
  8. Schema Markup
  9. Social Media Meta Tags
  10. Viewport Meta Tag

Read more here.

CASE STUDY OF THE DAY
DSW's Debut Hashtag Challenge on TikTok Racks Up 732M Views

Source: TikTok

DSW started its first branded hashtag challenge on social video app TikTok, giving people a chance to win shoes and gift cards. The retailer is urging TikTok users to share videos of themselves wearing shoes for any occasion and to put the #TooManyShoes hashtag in the caption for a chance to win, per an announcement shared with Mobile Marketer. As of the morning of July 27, videos with the hashtag were viewed more than 732.4 million times.

Read more here.

Written by Itay Paz

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