Pinterest releases new shopping, seller features
Seeking to enhance its in-app shopping experience, Pinterest has introduced new shopping features, the company announced via email to Retail Dive.
The Pinterest API for Shopping allows sellers to manage their product catalog and metadata. Its Product Tagging Pins now enable merchants to tag their products in their catalog to branded content and images, the company said.
With the new Video in Catalogs tool, sellers can now create videos for the items in their catalog, allowing shoppers to view their products from multiple angles. The platform also added a Shop tab on business profiles to help sellers better showcase their merchandise.
Pinterest said the platform has been releasing shopping features to catalyze social commerce in the app. Before rolling out the Product Pin tagging capability, the platform released the ability for users to tag shoppable Product Pins to their Idea Pins in October. About a year ago, the platform also started allowing creators to tag products on their Idea Pins and earn commissions through affiliate links and brand deals for sponsored content.