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CONTENT MARKETING

How to Write Emotional Headlines That Get More Shares

Ever wondered what exactly made a highly-shared headline so shareable? Or how you can predict whether or not a headline would be well-shared?

Ever wondered what exactly made a highly-shared headline so shareable? Or how you can predict whether or not a headline would be well-shared?

CoSchedule has analyzed MILLIONS of headlines created by thousands of marketers and you may be surprised to hear what they’ve found by combining the massive database of headlines with social sharing analytics and top content reports.

They were able to get a unique view of the answer to this question. It all comes down to something called the Emotional Marketing Value (EMV) score. This is the result of a simple test used to provide an actual rating that can be used to judge how well our headline will be received by others.

Write More Emotional Headlines With This Power Words Tear-Sheet

How should you go about writing more emotional headlines?

Start by understanding what constitutes as emotional. Copywriter, Karl Stepp, offers a great list of highly emotional words that he calls “power words for emotional selling.” As a handy guide, I have converted them to this handy tear-sheet that you can download, right here.

Keep on reading to discover: How to Test Your Headlines, How Do We Know Emotional Headlines Drive More Shares, How Can the Emotional Value of a Headline Be Calculated, Positive/Happy Emotions Do a Better Job Encouraging Shares, Headlines in Action: Some Emotional Headline Makeovers, How to Write Emotional Headlines, Did You Know and more.

Read more here.

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