How to Improve Content Marketing ROI?
Discover how to improve content marketing ROI and the 15 top options for you to improve your content marketing ROI.
Whenever you invest something into your business, you want returns. Some, like organic SEO, are difficult to track. Simply applying best practices for meta data will improve your site performance and search ranking, but it’s hard to track any specific returns unless you have a defined before and after, for example.
How to Put a Cost on a Blog Post?
Other efforts can have a more defined investment. Blog writing is one such effort. “But how do I put a cost on a blog post?” you might ask.
It all depends on how you’re producing your content. If you’re buying the content from a freelance writer, a content mill, or a professional content agency, it’s easy; just record the cost of producing that post. If a freelancer charges you $400 for a post, there’s your investment. If a content marketing agency charges you $3,000 for 4 posts per month, you can easily do that division.
If you’re producing the content yourself, you need to establish three things: how long it takes you to produce a piece of content, how much you value your time, and how much value those blog posts are providing (through visitors, sales, SEO benefits, organic links, etc). This can be tricky, of course, since it means doing some introspection and some calculations into your analytics and the value of your own time, but those are useful numbers to know for a variety of reasons.
15 Top Options for You to Improve Your Content Marketing ROI
Once you have the baseline cost of your content, you can start to track how much of a return on investment it’s giving you. And there, of course, comes the follow-up: how to improve the return on that investment.
So how can you boost your blog post ROI? Luckily, there are a lot of options. Here are 15 top options for you to improve your content marketing ROI:
1) Include social sharing buttons.
2) Optimize your call to action.
3) Add a newsletter opt-in prompt.
4) Add, monitor, and reply to blog comments.
5) Write longer content.
6) Use internal linking.
7) Use a related posts plugin.
8) Add video and multimedia.
9) Merge similar articles.
10) Create directory articles.
11) Repurpose content.
12) Do link building outreach.
13) Guest post to mention your content.
14) Syndicate content.
15) Keep content updated.
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