3 Tips to Attract Target Audience Attention
A huge problem many marketers will have, is in delivering their message to the right audience. When you can’t achieve this, then all your money and time go to waste. You would be surprised that 70% of marketers fail to target their consumers with the correct data.
Moreover, once you find the right audience, then everything becomes easier for you.
So, you are wondering how to do that?
Here are three tips to attract your target audience.
3 Tips To Attract Your Target Audience
1. Identify your audience
You have your audience in mind, but do you know who exactly is visiting your website? Without knowing this, you can’t identify if you are using the right tactics to attract your target audience. Using tools like Google Analytics can help you dig deeper and find out who’s visiting your site and from where they’re visiting.
Who are your visitors?
Knowing your current visitors can be done through demographic data, such as identifying their gender and age. You can then see how they compare to your ideal audience.
For example, if your site is attracting men and women in the age group of 35-50, but your target audience is young people, we need to make adjustments here. Perhaps your content is more suitable for a different audience. Google Analytics allows you to identify this clearly from its audience category.
Where is your audience coming from?
If you are focused on where your target audience is living, then this may be important for you. Are most of your audience from Europe, the USA, or where? For example, if you target people from Europe, but most of your audience is from the USA, you have to update your content to attract European visitors.
Geographical data, just like demographic data, is found in the audience category in Google Analytics.
From which platform are they getting to your website?
It is essential to identify which channels bring you the most visitors and which ones give you the best conversion rates. This helps you better understand your target audience and your ideal channels that send the most traffic to your site.
Google Analytics has six different acquisition channels:
Are you attracting your target audience?
After you take a look at the data you gathered, stop and analyze if you are targeting the right audience or not. If you are, then continue what you are doing. If not, then your content needs some adjustments.
Additionally, look at your site’s content, your paid ads, and even the social media channels you are most active in. Wherever you see your biggest success, continue to focus your time and energy on those channels.
What to do if you are attracting the wrong audience?
If you see your analytics showing you that you are targeting the wrong audience, you should take measures to correct this. There are different measures you can take, some of them being:
* Re-evaluating your content marketing strategy.
* Use a survey or newsletter to find out what your audience wants.
You may use surveys to gather the correct information from your consumers and see what adjustments you can make to your content. Surveys are the best ways to collect data and find out what is missing in your content (if anything is missing). With the information you gather, you may then adjust your content marketing strategy.
2. Find out how your audience is engaging with your content.
Now that you have the chance to identify your target audience, it is time to find out how your audience is engaging with your site.
Which type of content is driving traffic to your site?
Initially, you should seek to find out which content on your site is getting the highest traffic. Other than that, find out which acquisition channels are performing best for your site. Is it organic searches, paid ads, social media channels, or which ones?
When you see what type of content is driving the highest traffic and through which acquisition channel, it gives you a better idea of how to engage with your audience.
Which channel shows you the highest engagement rate?
Is your site getting the most engagement from Facebook, Google, Instagram, or where? It would help if you found this out to see where you should engage in more. You don’t want to try and strengthen your weak areas but make those strong areas even stronger.
Of course, you must keep in mind that content won’t always perform great across every channel. Some of your content may be doing great on Facebook, but at the same time, may stagger on organic search.
Don’t forget about your conversions
It’s essential you know which pages on your site are giving you the highest conversions. Learn from those pages with high conversions, and then apply them to the other pages.
For example, to try and improve conversions on other pages, you may try doing the following:
* Including more CTA (call-to-actions)
* Including creative copy
* Conducting A/B testing with your copy
The average click-through rate of a CTA is about 4.23%, so anything above this is considered good. Also, 77% of companies across the globe are conducting A/B testing to see what is best for their site and most engaging.
3. Engage with your target audience.
It is time to combine everything you learned from the first and second tips we gave you and apply them.
To create engaging content, you need to create a buyer persona and use infographics.
A buyer persona is a representation of how your ideal customer would look like. For example, a buyer persona collects your ideal customer’s name, age, location, personal interests, and background.
Whenever you create content for your website, you want first to take a look at your buyer persona and see what makes your audience “click.” This helps you strive to create content that targets the audience you are trying to reach.
Whenever you look at your engagement statistics, check what content was responsible for driving traffic and increasing conversions for your site? Copy the characteristics of those successful pieces of content on your site and how they fell in line with your buyer persona. Important characteristics of content are usually the type of content you posted, its length, and most importantly, the topics you chose.
We aren’t saying you always need to copy and create the same content with different words but find out how you can distribute content that continuously makes your audience interested.
On the other hand, we have infographics suitable for directly communicating with your target audience and engaging with them. The content you write in words can be shared in visual form, and this may better help you engage with your target audience since images are easier to process for the brain than long texts.
According to a study, people were shown to remember 65% of the things they see in a visual when using infographics. Additionally, 1/3 of marketers claimed that infographics were essential for the quality of their content. Infographics go well with content that includes guides, how-to’s, research, lists, and even keeps your blog constantly updated when you update the information every time there is something new.
Don’t forget to repeat and optimize
Well, that’s about it for this article. Hopefully, you now get the entire idea of improving content and targeting your ideal audience. Remember, your site is particularly a first impression you give to your future ideal customer, so it is essential you know who you are targeting.
Now that you have an idea of who your ideal customer is and how to create the right content that is converting on your site, you can keep monitoring and optimizing your site’s results. Try to follow a consistent schedule and always commit to it. You have a clear goal once you have the correct data every single month.
Once you are in the position of analyzing month-to-month data, you will even start to learn from that data and optimize your content like never before. Once you optimize the content, your site will be part of the high-performing ones and develop new implementation methods.
Never forget that knowing your target audience is the key to the success of a business. Moreover, that is why you should know who they are and consistently seek to keep them engaged.