How to Improve User Experience on Website?
Discover how to improve user experience on website using these 8 simple tactics that will help you to improve your website and blog user experience.
Suppose, you have a website, a landing page, an e-commerce website, or just a blog.
Either way, it has a purpose — either to sell a product, a service or you want people to subscribe to your mailing list.
But, things aren’t working out as you had planned.
You open Google Analytics, and you see that people are visiting your website, but they aren’t doing what they are supposed to — at least not what you want them to do.
Even if some of them do convert, they’re not coming back. Your website didn’t create much of an impact in their minds that they would come back.
If you put consistent effort into improving the user experience of your website and everything that goes with it, you can turn things around and improve your conversions.
What is User Experience?
“User experience (UX)”, according to usability.gov, “focuses on having a deep understanding of users, what they need, what they value, their abilities, and also their limitations. It also takes into account the business goals and objectives of the group managing the project.”
In short, it’s about how we can make the experience of the visitors as meaningful and valuable as possible.
A good user experience would mean that:
1) the user visited your website,
2) scrolled through the different pages,
3) understood what the website is all about, and
4) finally, got what they wanted.
There are many factors that influence user experience which in turn can make or break your business. They are:
* Value — Does your content/product/service make their time spent on the website worthwhile?
* Usability — Is your website easy to use?
* Usefulness — Does your website satisfies users’ requirements?
* Desirable — Does your brand strike an emotional chord with the user?
* Findable — Is your website easily navigatable?
* Accessible — Can people with disabilities access your website?
* Credible — Does your brand, identity, content, and/or service builds trust and belief of the user?
Why Improving the User Experience of a Website is Important?
Every step you take to improve user experience optimizes the conversion funnel.
The objective is to reduce as many obstacles as possible. Such that, the visitors don’t get stuck thinking about what is happening and how to get what they want.
Let’s say, somebody:
Landed on your blog post.
While consuming the content they see a sign-up form that promises exclusive content (such as downloadable ebooks).
They sign up and are happy with the exclusive content.
A week later, you send them an email about a 12-hour video course, that takes them to a landing page.
There are two possible outcomes of this (provided that they are interested):
- A) They take up the video course.
- B) They didn’t because of some UX thing (like an unsettling GIF) that put them off.
You see, nobody likes friction. And you don’t want people leaving your funnel because of the friction they encountered while navigating through your website.
Here’s the deal: improving user experience has a lot to do with common sense.
In other words, our goal is to minimize the mistakes that might make the people think:
“How do I contact the owner? I can’t find the contact page/number/email.”
“Ugh! This website is a mess. So cluttery.”
*click’s a button* “Hold on! That’s not a button?”
“What the heck is this website all about?”
Instead, an ideal user thought would sound like:
“Okay. These are the features. I get what the product is. There’s the pricing link on the navigation menu. And there are the plans. Got the thing that I want.”
8 Simple Tactics to Improve Your Website’s User Experience
There are dozens of variables when it comes to optimizing user experience. From market research to usability evaluation and from user interface design to accessibility, there’s a lot that goes into this.
You see, a visitor is always on your website with a mission. Now, it’s up to us — how easy we make it for them to accomplish that mission.
However, there’s no limit to optimizing the crap out of everything on your website. But for starters, here are some tactics that you can start out to improve the user experience of your website.
1) Make use of conventions.
2) Maintain visual and typographic hierarchies.
3) Format text for the kids.
4) Don’t let your website shout.
5) If it should be clicked, make it obvious.
6) Omit needless words.
7) Tell your visitors where they are using the site navigation, the right way.
8) Optimize website performance, for a smooth user experience.
Read more here.