What Is Banner Ad

A banner ad (web banner) is a graphic form of advertising, displayed on a website or a mobile App, consists of an image (.jpg, .png, .gif) or of a multimedia object (usually created using Flash). A banner ad can be static or animated, depending on the technology used to make them.

Do Banner Ads Still Work?
Banners ads still work and they are the most common way of advertising over the internet where you can find them almost in all websites and mobile apps.

What Type of Banner Ads Are There?
The horizontal type of banner advertisement is called a leaderboard, while the vertical banners are called a skyscraper and are positioned on a web page’s sidebars. Banner ads are image-based rather than text-based and are a popular form of online advertising.