DMEXCO 2020: Pandemic Readership, What it Will Take to Move Forward, and a Nod to Machiavelli
Each year, DMEXCO is unlike any other past versions of itself, bringing forth new topics and ideas, new speakers, and many new and valuable insights. This year, however, DMEXCO was really different than it has been in the past. For the first time ever, the event went virtual.
In lieu of the usual seats on stage, Taboola’s Founder & CEO, Adam Singolda, and the CEO of customer lifecycle management marketing company Zeta Global, David A. Steinberg, talked with one another from a bit of a different setting—their own living rooms.
Throughout their talk, real-life friends Singolda and Steinberg navigate the changing business trends they’ve seen throughout the year—everything from the all-too-familiar feeling of how surreal it is to be conducting interviews via Zoom, the human and business challenges of the past several months, to what data-driven trends the future may hold, and more in between.
The Switch to Working (and Living) at Home
To kick off their conversation, Singolda asks Steinberg how Zeta Global’s employees have been coping with working from home since March 15th, similar to Taboola’s timeline.
Steinberg looks at both the positives that have come with the transition, like more family time and quickly-adapted business operations, as well as the difficult aspects, like equipping all employees with the technology they need to work and some of the inevitable things that are missed when co-workers can’t gather together in person.
Read more here.