How to Use LinkedIn Videos to Boost Your Marketing Strategy?

Looking for ways to boost your LinkedIn video marketing strategy? Check out 39 tips on creating LinkedIn video shared by more than 40 marketing experts.

Did you know that videos on Linkedin get 3x as much engagement than other post types?

With statistics like this one, it is easy to see why more marketers are jumping on the Linkedin video bandwagon.

In this post, we’re sharing what you need to know to create better videos on Linkedin and boost your content marketing strategy, including:

Why are LinkedIn Videos an important part of your marketing campaign?

How do I promote my video on LinkedIn?

What are the different types of Linkedin videos?

What are LinkedIn’s video specs?

39 Tips for Posting Great LinkedIn Video:

  1. Know your audience
  2. Analyze your competitors
  3. Keep it short
  4. Create an eye-catching thumbnail
  5. Add subtitles to your videos
  6. Take advantage of Linkedin’s closed captioning feature
  7. Upload a caption SRT file
  8. Write an engaging headline and copy alongside your video
  9. Incorporate text in the actual video
  10. Show off your company’s culture
  11. Don’t bury the lead
  12. Partner with influencers in your niche
  13. Educate first, sell later
  14. Appeal to people’s emotions
  15. Browse Reddit for new video ideas
  16. Turn images into video slideshows
  17. Hook the viewer within the first 10 seconds
  18. Use humor
  19. Create explainer videos
  20. Show off your personality
  21. Invest in a good mic
  22. Interview experts
  23. Create video previews of new blog posts
  24. Tell a compelling story
  25. Share your videos in Linkedin groups
  26. Add a CTA for each video
  27. Use hashtags
  28. Batch your video production
  29. Eliminate branded intros
  30. Make the viewer feel part of your journey
  31. Be helpful
  32. Stick to a publishing schedule
  33. Record videos in landscape mode
  34. Write compelling captions
  35. Publish reaction videos
  36. Create videos with multiple people in them
  37. Keep it casual
  38. Upload your video directly to Linkedin
  39. Add a poll to your videos

Read more here.

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