How to Use LinkedIn Videos to Boost Your Marketing Strategy?

Looking for ways to boost your LinkedIn video marketing strategy? Check out 39 tips on creating LinkedIn video shared by more than 40 marketing experts.

Did you know that videos on Linkedin get 3x as much engagement than other post types?

With statistics like this one, it is easy to see why more marketers are jumping on the Linkedin video bandwagon.

In this post, we’re sharing what you need to know to create better videos on Linkedin and boost your content marketing strategy, including:

Why are LinkedIn Videos an important part of your marketing campaign?

How do I promote my video on LinkedIn?

What are the different types of Linkedin videos?

What are LinkedIn’s video specs?

39 Tips for Posting Great LinkedIn Video:

1. Know your audience
2. Analyze your competitors
3. Keep it short
4. Create an eye-catching thumbnail
5. Add subtitles to your videos
6. Take advantage of Linkedin’s closed captioning feature
7. Upload a caption SRT file
8. Write an engaging headline and copy alongside your video
9. Incorporate text in the actual video
10. Show off your company’s culture
11. Don’t bury the lead
12. Partner with influencers in your niche
13. Educate first, sell later
14. Appeal to people’s emotions
15. Browse Reddit for new video ideas
16. Turn images into video slideshows
17. Hook the viewer within the first 10 seconds
18. Use humor
19. Create explainer videos
20. Show off your personality
21. Invest in a good mic
22. Interview experts
23. Create video previews of new blog posts
24. Tell a compelling story
25. Share your videos in Linkedin groups
26. Add a CTA for each video
27. Use hashtags
28. Batch your video production
29. Eliminate branded intros
30. Make the viewer feel part of your journey
31. Be helpful
32. Stick to a publishing schedule
33. Record videos in landscape mode
34. Write compelling captions
35. Publish reaction videos
36. Create videos with multiple people in them
37. Keep it casual
38. Upload your video directly to Linkedin
39. Add a poll to your videos

Read more here.