July 19, 2021
TOGETHER WITH
Good morning.
Today’s roundup:
1) Google’s John Mueller explains how you should handle affiliate links on your website.
2) Zoom holds spot in top 10 most downloaded apps but installs are declining.
Zoom was one of the star apps of 2020, following pandemic lockdowns.
But even in the second quarter of 2021, as many economies are reopening again, it’s still one of the top 10 most downloaded apps worldwide.
Zoom quickly shot to the top of the App Store and Google Play charts in Q2 2020 for app adoption.
Although adoption then slowed, first-time installs were still strong in Q3 and Q4 2020.
In Q2 2021 Zoom was the sixth most downloaded app worldwide at 944 million downloads.
3) Google July 2021 update is over – what happened in this Google’s core update?
4) 77% Of SEOs learned SEO hands on.
5) Twitter considers new features for tweeting only to friends, under different personas and more.
6) ‘Red flags going off’: Beware verification scams on Instagram, Facebook and Twitter.
7) Google: HTTPS ranking boost even with other poor page experience signals.
8) Gmail update will go some way to eliminating phishing once and for all.
9) Link exchanges violate Google guidelines – relevance doesn’t matter.
10) Google: How to generate high-quality leads with digital ads.
11) Google Shopping now only requires one form of contact information.
12) Shopify: Shop tests search to improve brand rediscovery, available to eligible merchants in beta.
13) Twitter now lets you limit who can reply to a tweet after the fact.
14) How Spanish transcreation drives marketing success in global markets.
15) Case Study: What I learnt roasting 200 landing pages in 12 months.
16) The best LinkedIn marketing strategy for 2021.
17) What strategies will make US TV viewers pay attention to ads?
18) Snapchat public profiles: what marketers need to know.
19) Why contextual targeting is the most inclusive ad targeting tactic.
20) 14 Facebook remarketing strategies to test.
More insights to explore…
Podcast Marketing: Advertise your podcast effectively with these 13 tips.
41 new video marketing statistics to fuel your strategy through 2021.
How to create a winning content strategy.
Have an awesome week!
— Itay Paz
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