November 18, 2021

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Good morning.

Today’s roundup:

1) Apple Unveils a New Small Business Service That Brings Together Device Management, Support and Storage.

What is Apple Business Manager?

Apple offers many tools and services that make it easy to set up and leverage Apple devices for work, whether employees are at home or in the office. IT administrators can utilize helpful functionalities and manage users, content and devices from a web-based portal called Apple Business Manager.

2) Google Loses Antitrust Shopping Search $2.8B Fine But Wins iOS Tracking UK Case $4B Fine.

3) YouTube gives dislikes the thumbs-down, hides public counts.

YouTube has announced that it’ll be hiding public dislike counts on videos across its site, starting today. The company says the change is to keep smaller creators from being targeted by dislike attacks or harassment, and to promote “respectful interactions between viewers and creators.” The dislike button will still be there, but it’ll be for private feedback, rather than public shaming.

4) Microsoft partners with Meta to integrate Teams into its Facebook-like Workplace.

5) Instagram tests ‘Take a Break’ reminders on an opt-in basis.

6) LinkedIn Lets Freelancers Promote Their Services for Free.

7) Twitter and ViacomCBS announce global content partnership, plans for Twitter ‘Watch Parties’.

8) Google: Machine Written Content May Be Okay for Ranking Soon One Day.

9) TikTok Runs in The Family: 2021 Trend Report.

10) Google Shares Key Product Trends for the Holidays, Based on Google Search Volume.

11) SEO Split-Testing Case Study: Persuasive Copy Wins Again.

12) Twitter is launching a dedicated crypto team, part of its push toward decentralization.

 

More insights to explore…

How to Craft a Digital Advertising Strategy that Combats Rising Costs and Captures New Customers.

Meta’s ban on ‘sensitive’ ad categories doesn’t spell the end for microtargeting on Facebook.

The 10 Latest Google Ads Updates: What You Should Know and Do.

 

Have an awesome day!
— Itay Paz

 

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