December 30, 2020

Good Morning.
Today’s roundup:
1) Should you add buy now, pay later options to your e-commerce site.
2) 2020 was a defining year for cannabis: What comes next?.
After a fast growing 2020, discover what is about to come next for the Cannabis industry, as the COVID-19 keeps on being dominate the agenda.
To say that COVID-19 has dominated the past year would be an understatement as we have seen the pandemic reorient how we interact with businesses, each other and the world around us. It’s accelerated many trends in business — from e-commerce to digital payments — by several years in a matter of months.
The cannabis industry is no exception. Cannabis was already the country’s fastest-growing industry, but 2020 has taken the space to another level. A record-high percentage of Americans now support cannabis legalization.
3) Search engine saturation: The ever evolving SERP and how brands are responding.
4) Content is more important than ever post-COVID-19.
5) How big tech failed to stop misinformation in 2020.
6) Google Store adds ‘Subscriptions’ page to advertise paid YouTube services, Stadia Pro, more.
7) Snapchat sees slow but steady growth in Western Europe—with differing fortunes in core markets.
8) How women owned businesses can secure more government contracts.
9) TikTok’s user base will increase by triple-digit percentages in some countries.
10) How to optimize Facebook ad creative for better results.
11) What to expect from SEO in 2021?
12) The 8 best books on working from home for remote work employees.
13) 4 video email marketing examples you’ll want to copy ASAP.
14) How to optimize twitter ads: use these 17 tips to get better results.
15) Mindfulness: not just for mental health – apply it to content marketing.
16) 9 incredible personal brand examples you should learn from.
17) 7 proven ways to turn customers into brand advocates in 2021.
18) A year of resiliency: reflecting on 8 founders who thrived in a most unusual year.
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Have an awesome day!
— Itay Paz
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