January 14, 2021
Good Morning.
Today’s roundup:
1) Google explains why websites with some SEO bad practices rank well.
Last Friday, John Mueller from Google addressed thus question again but in much longer form. Longer than he ever has, from what I’ve seen. He spoke about why websites with some SEO bad practices and strategies rank well, sometimes even above websites with the best practices available (Hint: a site does not need to do everything perfectly to rank well).
2) Twitter has suspended more than 70,000 accounts following the capitol riots.
3) Google updates the Search Console coverage report.
4) Google Ads vs Facebook Ads – which is better? where should you start?
5) SMS marketing best practices: text message marketing do’s and don’ts.
6) Lead conversion statistics all B2B marketers need to know.
7) Will Disney leverage its growing strength in streaming to launch an ad-subsidized model?
8) How Adidas’ apps rewarded customers during the pandemic and spurred brand equity.
9) 40 Red flags indicating your content strategy needs help.
10) Twitter reports 75% increase in gaming-related Tweets in 2020.
11) How to grow your email list with social proof notifications.
12) 6 ways conversational AI can help your B2B marketing strategy.
13) Google Search announcing its Virtual Webmaster Unconferences (includes a registration link).
14) How to determine your service/product profit drivers (use these calculations).
15) Snapchat expands eCommerce features with dressable Bitmojis.
16) How to scale Facebook ads for more leads and sales.
17) 50 Trigger words and phrases for powerful multimedia content.
18) Google News performance report added to Google Search Console.
19) How to generate leads from YouTube live.
20) Barbara Corcoran: how to get ahead of your competitors in 9min.
Have an awesome day!
— Itay Paz
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