November 16, 2020
Good Morning & Happy Junk Food Day.
In the past decade the world is moving into healthy eating, so this special day is a bit odd, nevertheless with over 1.26 million pizza slices and 270,000 burgers sold every hour, I guess the party is still on, big time!
But this little girl was devastated to learn that due to the lockdown, fast food restaurants are closed, and she cannot get KFC, McDonald’s and Pizza Hut and she has to eat her mom’s cooking (check it out).
A few things happening:
1) Google Photos to drop free unlimited storage on images and videos.
2) Big data shows the volatility of Featured Snippets.
3) Instagram redesigns its home screen for the first time in years, adding Reels and Shop tabs at the same time Facebook introducing its own version of Reels and Shop tabs.
4) YouTube is canceling Rewind this year because 2020 has been too much.
5) Concrete steps marketers should take now to get ready for CA’s CPRA in 2023.
6) Facebook is now using AI to sort content for quicker moderation.
7) Zoom to lift 40-minute meeting limit but only on Thanksgiving for longer family hangouts.
8) New study outlines key considerations for TikTok promotions and ad campaigns.
9) iPhone users are getting a very important WhatsApp update right now.
Have an awesome day!
— Itay Paz
Spam filters have become much more sophisticated than ever making an email sent by the most legit business to be thrown to the spam folder.
SPAM filters can be triggered for a variety of reasons, causing an email to skip recipients’ inboxes and land straight in their SPAM box.
One of easiest ways to avoid SPAM filters is by carefully choosing the right words to use in an email and avoiding the trigger words that known to cause problems and increase the chances of an email getting caught in a SPAM trap.
Avoiding these words in an email, can increase dramatically the chances of getting beyond SPAM filters.
Get the complete Spam Trigger worlds here.
We may not know all of Google’s ranking factors, but we know that links are at the top and links are 100% off-page SEO.
But off-page SEO is tricky because you have less control over it. You can update your content as often as you want, making it better and more comprehensive. You can fix every technical SEO issue that exists on your site.
Getting other sites, people, and publications to link to or mention your brand—on the other hand—is a different beast altogether.
To find out how, we spoke with 98 SEO experts to find out what off-page SEO techniques they use to build their domain authority, earn more backlinks, and drive increasing amounts of traffic to their sites.
Discover the 35 off-page SEO techniques that nearly 100 marketers use to build domain authority, earn backlinks, and drive more traffic to their sites.
Read more here.
With so many brands investing more and more in their social media presence, it is becoming harder and harder to stand out.
You need to be always experimenting with new tricks and formats, and you need to always surprise your current followers to acquire new ones.
With that in mind (and as a preparation for the fast-approaching new year), we’ve compiled a list of some of the most creative tools and tricks you can use to make your social media content stand out!
Read more here.
There are currently 7.1 million online retailers in the world with 1.8 million in the United States alone. And more are opening all the time.
In the midst of all this opportunity, how do you know if opening an online store is something you should do? You’ve heard of others who succeeded but how do you know if you’ll also succeed?
Maybe you’ve been on the verge of starting your own business, but you’ve allowed fear to hold you back. Or, maybe you think you don’t have the qualifications to make it as an online entrepreneur.
The only way to know for sure is to do it yourself and the fact that you know of others who succeeded means the odds are in your favor of making it, too.
Discover how to take all the guesswork out of starting your own business and get all the tips and information you need to ensure you are able to operate a successful online store.
Read more here.
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