December 5, 2022

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Make sure to tune up and listen to the Affiliate Underground podcast with Derek Gehl and myself providing valuable knowledge and great takeaways.

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Good morning.

Today’s roundup:

1) Black Friday sales up nearly 12% from 2021

2) Yahoo and Taboola Partner for the Next 30 years. Partnership to Generate ~$1B Annual Revenue to Taboola and Reach Nearly 900M Monthly Yahoo Users

3) Cyber Monday broke records this year, with almost $12 billion in US sales

4) Twitter Expands Content Recommendations, Showing Users More Tweets from Profiles They Don’t Follow

There’s a heap of expanded exposure potential here, and Twitter, in an effort to juice engagement, is looking to keep people in the app for as long as possible, which, ideally, these recommendations will facilitate.

5) Google Sues Company That Impersonates Google Through Scammy Telemarketing Calls

6) A record number of consumers shopped the Cyber Five this year, motivated by deals and gift-giving

7) A year on YouTube: 2022’s top trending videos & creators in the US

8) Google Improved The Search Console Discover Performance Report

9) Elon Musk is delaying Twitter’s paid verification to avoid Apple’s 30 percent cut

10) New details on commercial spyware vendor Variston

11) Google Shares New Info About Vulnerabilities Found In Chrome

12) Ads are the bigger driver of video revenues, not subscriptions

 

More insights to explore…

11 Top Marketing Channels: Examples With Pros & Cons

TikTok SEO in 5 Steps: How To Make Sure Your Videos Show Up in Search

5 Easy Ways to Boost Your Local Advertising Strategy

 

Have an awesome week!
— Itay Paz