Morning Dough
💰 TMI
To: Dough Readers

October 20, 2020

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Morning Dough

Good Morning.

Today is Information Overload Awareness Day.

It is estimated that Google’s search knows over 250 trillion pages, HUGE TMI (!!!) and this is where the Morning Dough comes to assist you, as it brings you the best news & information, daily.

via GIPHY

A few things happening:

1) Instagram announces new crackdown on influencers who fail to disclose commercial partnerships.

2) Google Announces New Search Updates, Including Improved Contextual Matches and Subtopics

3) R.I.P. Trusted Contacts, the latest app Google has marked for death.

4) How fantasy football exploded online and kept Yahoo relevant.

5) Still at home with the kids? Discover how to master working from home with the kids while under quarantine.

Have an awesome day!
— Itay Paz

ONLINE COURSES
The Entrepreneur’s Guide to Creating, Selling, and Profiting from an Online Course [Online Course Earnings Calculator]
The Entrepreneur’s Guide to Creating, Selling, and Profiting from an Online Course (Online Course Earnings Calculator)

Can you make money selling online courses? Without a doubt, many entrepreneurs just like you are doing just that every day. According to recent data, global eLearning is on pace to hit $325 billion by 2025. If you want to get a piece of those billions (or are skeptical that it can be done), keep reading. In this article, we’re going to share how much money you can earn from online courses, the benefits of productizing your knowledge, and how you can increase the value of the courses you offer.

Plus, find this online course revenue estimator to calculate your potential earnings.

The Entrepreneur’s Guide to Creating, Selling, and Profiting from an Online Course (Online Course Earnings Calculator)

Source: Influencer Marketing Hub

Read more here.

FACEBOOK ADVERTISING
Facebook Accelerates Plans To Go Bidding Only For Audience Network Due To Coming IDFA Changes
Facebook Accelerates Plans To Go Bidding Only For Audience Network Due To Coming IDFA Changes

Source: Adexchanger

Starting in Q2 2021, bidding will be the only way to buy ads in iOS apps through Facebook’s Audience Network. At that point, waterfall-based buying will no longer be supported.

Facebook says the goal had always been to become a bidding-only demand source ever since in-app bidding first launched in Audience Network in 2017.

But Facebook is accelerating these plans in preparation for Apple’s impending IDFA changes, which are being delayed until early 2021. The move to bidding-only in Audience Network and the rollout of Apple’s changes are both slated for the first half of next year.

Read more here.

WHAT ELSE IN THE OVEN

1) Barnes & Noble confirms cyberattack, suspected customer data breach, ZDNet

2) Google Maps makes live busyness more prominent, SEJ

3) Live Video Strategy: How to Improve Your Facebook and YouTube Results, Social Media Examiner

4) How to add links to Instagram Stories with swipe-up, AdEspresso

5)Why getting peoples’ names wrong is costing you money, TNW

6) Twitter Shares Insights into How People are Communicating During COVID-19 [Infographic], Social Media Today

7) The 7 best small business CRMs of 2020, Benchmark One

8) Google publishes new guide to evolving shopping behaviors in 2020, Google

Google publishes new guide to evolving shopping behaviors

Source: Google

ECOMMERCE
Walmart Advertising 101: How to Make Walmart Marketplace a Part of Your Growth Strategy
Walmart Marketplace Seller Advertising

Walmart is one of the largest retailers in the world. With hundreds of millions of customers each week between their physical Walmart stores and ecommerce marketplace, they continue to ramp up their ecommerce presence and improve their ad tech to compete with Amazon and Google.

And Walmart is hot on Amazon’s heels: Between early 2017 and last year [early 2019], Walmart saw 207% growth in its ecommerce buyer base. In 2018, Walmart became the third-largest ecommerce retailer in the United States, with online sales up by 43% in the third quarter of 2018.

Right now, the Walmart marketplace presents a fantastic opportunity for ecommerce sellers. More than 110 million people shop on Walmart.com each month, and the marketplace has grown 2020 sales at a higher rate than eBay.

Discover everything you need to know to make Walmart marketplace a part of your ecommerce growth strategy through Walmart advertising.

Read more here.

SEARCH MARKETING
How to Target Multiple Cities Without Hurting Your SEO
Local SEO For Multiple Locations

Done right, city pages can be an integral part of your local SEO strategy. The question business owners, SEO experts and marketers asking is how to target and optimize them for local search?

You’ve seen it a ton of times: keywords targeting a specific city such as “Plumber in Austin”, “Flower shop in Newark” and “Best pizza in Rockford”.

Which gets you thinking: If you can rank for a keyword that targets multiple cities, will that help your SEO?

Read more here.

Itay Paz

Itay Paz
Founder & CEO
Morning Dough
Follow Itay: Twitter / Facebook

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POBox 1822, Kadima, 6092000, Israel

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