July 7, 2020
Happy Tuesday and Happy Fried Chicken Day.
In today’s edition:
What GoogleBot is Doing to Shopping Carts… and Why
21 Real Life Examples Of Successful Affiliate Marketing Websites In 2020
Google Say Spam Reports Are Not Triggering Any Manual Actions
Design Anything, Publish Anywhere Like A Professional Designer
How to Increase Domain Rating
Wishing you a fruitful day!
— Itay Paz
GoogleBot can add products to shopping carts but it’s only happening to specific merchants. According to SEJ, contrary to common impressions about this topic, Google isn’t crawling and adding products to random shopping carts. What is really going on is that merchants who participate in Google Shopping agree to have their sites crawled, including their shopping cart.
These are the facts about Googlebot and shopping carts you need to know:
1) Google is not adding products to the shopping carts of random merchants.
2) Google is testing and adding products to the shopping carts of merchants who participate in Google’s shopping, merchant and Shopping Ads services.
3) Every merchant who participates in those Google programs agrees to that kind of crawling, as agreement is required for participation.
Read more here.
Source: Authority Hacker
Affiliates’ website can come in different type and shapes and you can find them all over the web. From high-end designs to the uglies websites you can find, they are all generating affiliate commissions to their owner. The truth is that there are tons of affiliate sites on the internet with a focus on product reviews that are awesome and still great at making money.
Authority Hacker shows you 21 real life examples of successful affiliate marketing websites in 2020 that “get it” when it comes to marketing 3rd party products while delivering value and try to learn from them.
Read more here.
Google updated guidelines to say spam reports are not for manual actions
Google only uses spam reports to improve its spam prevention algorithms.
Google announced on the Google webmaster blog that spam reports they are receiving are only to improve Google’s spam detection algorithms. Google says that when you submit a spam report, there is no immediate action taken towards the website you’re reporting and no manual actions will happen. As Google improves its algorithms it will could effect the reported website’s ranking as shown on the Google search results.
Canva is a perfect content tool allowing you to use a simple drag-and-drop feature and professional layouts to design consistently stunning graphics even if you aren’t particularly skilled at graphic design but still want to have visual appeal. Canva will assist you to create infographics, brochures, ebook covers, and gift certificates.
Get Canva here.
How Your Business Can Make Professional-Grade Videos on a Bootstrapped Budget (Entrepreneur.com)
How Influence Marketing Differs from Celebrity Endorsement (Convince & Convert)
B2B Marketing News: COVID19 Impact on B2B, Boost in Online B2B Purchasing, Google Combines Search Console & Analytics Data (Top Rank Blog)
Soapbox: Is my data telling me the truth? (SEJ)
The Plain English Guide to Return on Ad Spend (Hubspot)
June 2020 Updates to Paid Media Platforms (PPC HERO)
What Is Lookalike Audience?
Lookalike Audience is a feature allowing you to upload an existing client, customer, or subscriber email list to your Ad-Manager (mainly Facebook & Adwords)
so it can find those existing user profiles, then find other profiles who have similarity in demographic, hobbies, interests and occupation, creating an entirely new target audience for the marketer who are lookalike to the audience you have uploaded.
ContentTECH Summit is going 100% virtual. The dates will remain the same: August 10-12, 2020. Having spent the past year preparing for the event with great speakers, exhibitors and event partners, we’re genuinely disappointed not to be able to host you in person, but the experience and safety of our community and everyone involved in the event continues to be our top priority.
Written by Itay Paz
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