July 20, 2020
TOGETHER WITH
Happy Monday and Happy National Nap Day. Naps that are about 10 to 30 minutes improve mood, alertness and performance, both mentally and physically. Studies show that lack of sleep can impair your brain as much as being intoxicated by alcohol.
In today’s edition:
Google Search Allegedly Boosts YouTube Results Cloudflare DNS Goes Down Hulu Tests Self-Service Ad Tool For Small Businesses How to Build a Successful Amazon Affiliate Site Amazon Opens Livestreaming Platform To Influencers Lessons from 2 Months of Marketing Emails from a High-Growth Ecommerce Brand
and more…
Let’s make it a successful & safe week!
— Itay Paz
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Source: SEJ
Google prefers ranking content from YouTube over other video sources, according to a new report in the Wall Street Journal.
When Facebook and other competitors host a video that also appears on YouTube, Google will allegedly push the YouTube result ahead of others in search results.
Read more here.
Source: TechCrunch
Many major websites and services were unreachable for a period Friday afternoon due to issues at Cloudflare’s DNS service. The outage seems to have started at about 2:15 Pacific time and lasted for about 25 minutes before connections began to be restored.
Early reports suggested Google DNS may also have been affected, but this turned out not to be the case. According to Cloudflare “the issue has been identified and a fix is being implemented.” CEO Matthew Prince explains that it all came down to a bad router in Atlanta.
Read more here.
Source: PPCHERO
We all know that PPC campaigns that drive traffic to a website are useless if the landing page is ineffective. That’s why conversion rate optimization (CRO) and a wide selection of CRO platforms exist.
Google Optimize is similar to other CRO platforms such as VWO or Optimizely and serves the same purpose; to facilitate landing page testing in order to increase conversion rate and engagement.
Read more here.
Source: ahrefs
Many affiliates are still sitting on the fence, looking to either make some extra dough promoting products on Amazon or build affiliates websites dedicated to Amazon’s products.
Lots of people make money with Amazon affiliate sites. But for every success story, there are plenty who never quite get there.
If you are one of the affiliates, who are looking to build a successful Amazon affiliate site you should look into this.
Read more here.
This year, DMEXCO will be presenting its community with a reworked concept that has been adapted to the coronavirus pandemic. During the on-site event happening in the exhibition halls of Koelnmesse on September 23 and 24, there will also be a fully integrated digital event platform at the same time: DMEXCO @home.
New hall plan for increased safety & New conference concept with four studios!
Tickets cost €99 and will be on sale online starting in the middle of July:
Hulu tests self-service ad tool for small businesses (Marketing Dive)
Startup launches innovative new product that pays Amazon marketplace sellers daily (TechCrunch)
How to file for a piece of that $117.5 million Yahoo data-breach settlement (Mashable)
Amazon opens livestreaming platform to influencers (Mobile Marketer)
9 Ways to Grow Your Blog Faster (ProBlogger)
Google to ban ads from appearing next to coronavirus conspiracy theories (Digital Trends)
How to create facebook video ads (PPC HERO)
Source: Shopify
From the pacing of your emails to how you bring fresh value to your subscribers’ inboxes with every send, there’s a lot to consider when building out your own email marketing strategy.
While you can always draw inspiration from what other global ecommerce brands are doing right, it can be hard to get a holistic view of what successful email marketing looks like long-term.
Birchbox is considered the original monthly cosmetic subscription box. They’ve since become a notable and widely-used brand, working with larger cosmetics companies to distribute their products to hundreds of thousands of customers.
Their core business model is based on recurring revenue from a monthly cosmetics box. When people purchase subscription boxes, they are often looking to discover new products while still finding value from recognizable products.
In this case study, you can learn how they have utilized email marketing (including 54 days sequenced explained).
Read more here.
Source: IMPACT
Using a combination of social media, search engine optimization, pay-per-click campaigns, among other things, you may be garnering a substantial amount of traffic to your e-commerce store, but what’s the point of all that effort if those visitors don’t convert into customers?
The average ecommerce conversion rate hovering around 2.63%, it’s safe to say there’s plenty of room for improvement for most online stores.
If you want to improve your ecommerce conversion rates, check the top 7 actionable conversion rate optimization tips for your e-commerce store.
Read more here.
Written by Itay Paz
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