Source: Shopify
From the pacing of your emails to how you bring fresh value to your subscribers’ inboxes with every send, there’s a lot to consider when building out your own email marketing strategy.
While you can always draw inspiration from what other global ecommerce brands are doing right, it can be hard to get a holistic view of what successful email marketing looks like long-term.
Birchbox is considered the original monthly cosmetic subscription box. They’ve since become a notable and widely-used brand, working with larger cosmetics companies to distribute their products to hundreds of thousands of customers.
Their core business model is based on recurring revenue from a monthly cosmetics box. When people purchase subscription boxes, they are often looking to discover new products while still finding value from recognizable products.
In this case study, you can learn how they have utilized email marketing (including 54 days sequenced explained).
Read more here.