Facebook Business Suite, Cloudflare & Internet Archive Partnership & More

Morning Dough

💰 Surprise Clickbait

To: Dough Readers

September 22, 2020

Good Morning & Happy National Ice Cream Cone Day. (A). Funny that the summer is ending and today is the Ice Cream Cone day. (B). USA ice-cream consumption is 26 liters per person, almost 4 times more than in the UK. (C). 15% of people worldwide (among them Patrick Stewart), like eating an ice cream cone from the bottom going upwards.

Things happening:

1) Yelp has released the local economic impact report.

2) Google Shopping nearby product inventory & shopping options updated.

3) GoogleBot to crawl some sites over HTTP/2 but there is no ranking benefit reported.

4) New video research shows what viewers value during the pandemic, and beyond.

5) A new era has arrived in local search: Google’s Local Trust Pack

via GIPHY

Have an awesome day!
— Itay Paz

FACEBOOK MARKETING

Facebook Launches 'Facebook Business Suite', An All-In-One Management Tool for Facebook and Instagram

Source: Facebook

Facebook has launched yet another Facebook management platform, with this one, called ‘Facebook Business Suite’, which is focused on making it easier for small businesses to manage their Facebook and Instagram presence from a single platform.

The new Business Suite platform incorporates all of your Facebook Page and Instagram profile options into one space, and will be available on desktop or in a new mobile app.

Read more here.

COPYWRITING

4th Graders Made Their Own Clickbait Headlines And They're Way Better Than Ours

It’s a strange world online and Ingrid Conley-Abrams — a school library director in New York City — wanted to prep her students as best she could.

As a part of a lesson on media literacy and bias, Conley-Abrams created an optional assignment where kids made their own versions of clickbait. The results were delightful, brilliant, and, at times, slightly creepy.

Conley-Abrams tweeted out some of the schoolwork and it went very viral for obvious reasons.

Read more here.

Additional Links:

12 Surprising Examples of Clickbait Headlines That Work (SEJ)

Why Clickbait Works And Why You Should Do More of It (Neil Patel)

SEARCH MARKETING

Dwell Time: Is It A Ranking Factor? And If So, Should You Care?

Google uses 200+ ranking factors and dwell time is one of those factors. Or is it?

The truth is, dwell time is a confusing and misunderstood metric.

What is dwell time? How is it measured? Is it REALLY a ranking factor? And if so, how the heck do you optimize for it?

Get all the answers including experts’ opinion of the biggest names in the SEO industry to get their take on the matter.

Read more here.

Additional Link:

11 Proven Ways to Increase Dwell Time

WHAT ELSE IN THE OVEN

Facebook Outlines How to Make Best Use of its New Video Insights Within Creator Studio (Social Media Examiner)

YouTube Adds Enhanced Contextual Targeting (adexchanger)

Google Mostly Treats Affiliate Links As Nofollowed Links (SE Roundtable)

How to Build a Winning Native Advertising Strategy (PPC HERO)

Should You Be Worried That Blogger Will Delete Your Account? (BloggingTips)

Back To (Home) Life: Pinterest Empowers People To Take Control Of Their Emotional Well-Being (Pinterest)

Free B2B Marketing Plan Template +Tips & Best Practices (IMPACT)

BUSINESS

The Right Way to Hire and Work With Family

The benefits of working with family include more trust and a sense of dedication to a shared goal, while the downsides are potential damage to the relationship and abuse of power.

To successfully work with family, you must establish clear expectations and boundaries right from the start.

Discover the right way to hire and work with your family members.

Read more here.

Additional Link:

The 4 Best Lessons I Learned When My Husband Became My Colleague (The Muse)

DIGITAL MARKETING

Why Cloudflare and Internet Archive Partnership Benefits Publishers

Source: Archive.org

Cloudflare and the Internet Archive (aka Wayback Machine) announced a partnership that will help the Internet achieve greater reliability. The Internet Archive obtains more copies of websites while Cloudflare benefits from having sites backed up to the Internet Archive.

Publishers will also benefit from the arrangement between Cloudflare and the Internet Archive, even publishers who don’t use Cloudflare.

Read more here.

Itay Paz
Founder & CEO
Morning Dough
Follow Itay: Twitter / Facebook

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