Advertisers To Absorb Google’s Digital Services Taxes

Morning Dough

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To: Dough Readers

September 3, 2020

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Good morning and Happy Thursday!

A few things happening:

1) 22 years since its inception, finally PayPal launches installment payment plans.

2) WordPress has just fixed the bug causing millions of broken websites.

3) Got kids or nephews? New: check out Google’s Kids Space.

via GIPHY

Don’t miss the tax rolling, sequence to steal and more interesting stuff in today’s newsletter.

Have a great day!
— Itay Paz

DIGITAL MARKETING

Advertisers To Absorb Google’s Digital Services Taxes In UK, Austria, Turkey

Google notified advertisers of new fees coming for ads that run in the UK, Turkey or Austria. The company is passing on the new digital services taxes (DST) in the three countries.

What’s changing? Starting November 1, advertisers running ads in these countries will be charged an additional: 2% in the UK, 5% in Austria and 5% in Turkey.

In addition, “The new fees will be subject to any taxes, such as sales tax, VAT, GST, or QST that apply in your country. Any taxes, such as sales tax, VAT, GST, or QST that apply in your country will be charged in addition to the new fees,” Google notes on its help page about country-specific fees.

Read more here.

Additional Information:

Amazon Passes Cost of U.K. Digital Services Tax to Sellers (Bloomberg Tax)

EMAIL MARKETING

Welcome Email Series Blueprint: A 6-Email Welcome Sequence You Can Steal

Source: ActiveCampaign

First impression is the most important when starting a new relationship and same goes when you start your email relationship.

Now you can have the blueprints for a straightforward, 6-email welcome series (that you can steal and use right away).

Read more here.

More Information:

The Email Sequence That Earned Us $100,000 in 30 Days (Hubspot)

DIGITAL MARKETING

How to Repurpose 1 Blog Post into 80+ Pieces of Content

Source: SEJ

Here’s a process for creating a piece of content, applying it to different platforms and formats, and mapping from the top to bottom of the funnel.

This powerful process for creating a piece of content, applying it to different platforms and formats, and mapping from top of the funnel to bottom of the funnel will take your content marketing and traffic to the next level.

Read more here (SEJ)

More Resources:

How To Make 64 Pieces of Content In A Day (SlideShare, Gary Vaynerchuk)

WHAT ELSE IN THE OVEN

Nominet Withdraws Plans To Seize Control of Expired .uk Domains (techradar)

Google Merchant Promotions Will Be Approved Faster This Holiday, Google Says (SEL)

How To Transfer Google Campaigns to Microsoft Ads (PPC HERO)

WordPress 5.5.1 Fixes Millions of Broken Sites (SEJ)

How retailers can get ready for the holidays and beyond (Google)

8 Ways Publishers Are Making Money From Podcasts (WNIP)

ONLINE MARKETING TOOLS & RESOURCES

12 Shopify Apps for Finding Products to Sell (Without Shipping Them Yourself)

Source: Shopify

It’s hard to start a business without any products to sell—in fact, sourcing a supplier is often one of the first steps.

But if you’re starting a store on Shopify, there are dozens of product sourcing options to help you populate your store with in-demand items, partner with suppliers who specialize in certain goods, or even add your own creative spin to white label products, here are 12 great Shopify Apps for Finding Products to Sell (Without Shipping Them Yourself).

Read more here.

Additional Information

How to Choose Dropshipping Products Like an Expert (Oberlo)

Shopify Dropshipping: The Complete Guide for 2020 (repricerexpress)

Dropshipping Case Study: Selling Shark Onesies $48K in 30 Days (IPPEI)

SEARCH MARKETING

How People Use Google Search (New User Behavior Study)

Source: BACKLINKO

After analyzing 1,801 Google user behavior sessions, now you can have a better understand on how people use Google Search and how they interact with modern Google SERPs.

Read more here.

VIDEO MARKETING

9 Ways to Beat the YouTube Algorithm and Improve Your Organic Reach

Source: Neil Patel

As the most-viewed site globally, YouTube is a must-visit destination for marketers and content creators looking to increase audience reach.

While it is possible to optimize YouTube SEO to score top results, without an understanding of the YouTube algorithm, SEO alone won’t manifest videos on a potential viewer’s suggested video list.

YouTube’s product chief underlined the reality of the impact of suggested-to-watch videos in an interview, noting 70% of a user’s time spent on the platform was dictated by the company’s suggested video algorithm.

YouTube uses an algorithm based on three main qualifiers: relevance, engagement, and quality.