Morning Dough
💰 ‘Stats’ Page blow out
To: Dough Readers

August 20, 2020

Morning Dough

Happy Thursday and Happy National Virtual Worlds Day. For me, personally, it makes me dizzy and sick but I guess some can have a blast!

Don’t miss the fastest growing E-Groceries vertical (could be a great opportunities for you) and the ‘Stats’ Page blow out 🙂

Happy Thursday!
— Itay Paz

ECOMMERCE

Source: MediaPost

Walmart just released blistering-hot financial results, crushing expectations. And for the first time, the retailer has topped Amazon in share of grocery transactions.

There are 2 important things you need to take from it:

First is the home delivery vertical or what is called e-groceries vertical is the fastest growing one and could be a great opportunity for you.

The second one is that Walmart is showing its strength on adapting to the COVID-19 pandemic era and you should look into becoming Walmart’s vendor or affiliate.

Read more here.

ONLINE MARKETING

Source: 60SecondMarketer

Somehow, we’ve reached July and the world continues to feel upside down.

For many marketers who thought they just had to tough out a few months of Covid-19-induced hysteria, the ‘return to normal’ now appears distant on the horizon. Covid-19 has upended consumers’ approaches to shopping and spending.

Research agency Opinium surveyed 2,000 nationally representative US adults between June 19th and 224th to understand how Covid-19 has reshaped the marketing funnel and which consumer trends are here to stay.

54% of Americans are sticking to their usual brands during Covid-19 and 41% are cautious about trying new products

Read more here.

VIDEO MARKETING

Source: WNIP

At the start of the year, Chris Stone, the Evening Standard’s Executive Producer of Video and Audio challenged his team to grow the newsbrand’s YouTube channel from 6,000 subscribers to 100,000 by October.

8 months later, and the channel is tantalizingly near its goal, with 93,300+ subscriptions, and video views up 5,000%. We caught up with Stone to find out why they turned their attention to YouTube, how they grew subscriptions so rapidly, and what this means for their video strategy in the future.

Read more here.

ECOMMERCE

Source: Bing Shopping

With the recent rapid shift of retail shopping from in-store to online, Microsoft Advertising is looking for ways to help our retail partners take advantage of this change. In addition to the sponsored listings on the Bing Shopping Tab, they announced the availability of free Product Listings, which allow you to show your product offers for free on the Bing Shopping Tab starting in the USA and soon rolling out to other markets — United Kingdom, Canada, Australia, France, and Germany.

Read more here.

CONTENT MARKETING

Source: Smartblogger

Writing quality content is almost any marketer and business owner challenge. It doesn’t matter if it is writing a blog post, an ebook or social media posts, all writers get stuck for creative ideas sometimes.

This is your go-to source of story starters, writing prompts, and bonus writing tips guaranteed to improve your writing skills, power up your passion, and get your creative juices flowing in 2020 including writing prompts Q&A, 72 writing prompts (broken into categories) and more.

Read more here.

WHAT ELSE IN THE OVEN

Instagram Rolls Out Proper QR Codes To Let You Follow Accounts Quickly (TNW)

6 Best WordPress Anti-Spam Plugins for 2020 Compared (isitwp)

Facebook’s Updating its Ad Preferences Hub to Make it Easier to Control Your Personal Ad and Data Settings (Social Media Today)

9 Examples Of Birthday Emails From Retail Brands In 2020 (Pure360)

The Guide to Creating a Winning Virtual Conference (Outbrain)

Google Doesn’t Want To Pay For News, So It’s Using Scare Tactics To Actively Mislead Users (WNIP)

SAAS MARKETING

Source: SEJ

Many SaaS marketers are working diligently but they are just not seeing the marketing qualified lead (MQL) growth they’re striving for. Taken from a recent SEJ webinar, you can discover the three tactics that can help your SaaS brand become more discoverable and exponentially grow qualified lead volume.

Read more here.

SEO

Source: ahrefs

A few months ago, ahrefs created an impressive list of SEO statistics.

It might look like a relatively standard post, but they strategically created it to attract links from an outreach campaign. And it worked. They sent 515 emails and got 36 backlinks from 32 websites.

Discover why they chose a statistics page, how they created the page and built links to it, detailed results from the campaign and how they could have improved our results.

Read more here.

Itay Paz

Itay Paz
Founder & CEO
Morning Dough
Follow Itay: Twitter / Facebook

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