May 10, 2021
Good Morning.
Today’s roundup:
1) Spotify’s taking on Apple’s podcast subscription platform with lower creator fees.
Spotify today launched a paid subscription podcast platform, a week after Apple unveiled plans for a similar service.
The new product gives creators a way to monetize their content. They can access the feature through Anchor, Spotify‘s podcast creation tool. After marking episodes as subscriber-only, they can publish them to Spotify and other platforms.
Creators initially won’t have to pay the streaming giant to use the service, although they will have to cover the transaction fees. From 2023, Spotify plans to introduce a 5% fee for access to the tool.
2) Facebook launches new legal action over the sale of counterfeit goods on its platforms.
3) The Shopify Effect: 3.6M Jobs and $307B+ in economic impact in 2020.
4) Ecommerce fraud cost tops $20 billion a year.
5) A new YouTube feature will make its connected TV ads more shoppable.
6) Donald Trump’s ‘social media platform’ has launched and it’s just a blog.
7) Advertisers can activate now their first-party data across Microsoft advertising.
8) Google tests more specific searches box.
9) What can Google’s “product reviews update” teach us about “high-quality content”?
10) TikTok launches new promotion and ad tools to help SMBs maximize their on-platform efforts.
11) Over 50% of in-app purchases were recurring in 2020.
12) Want Success on eBay? Avoid selling these items.
13) Pinterest rises to 478 million users, posts strong revenue result for Q1.
14) How to use TikTok to grow your other social channels.
15) How to elevate remote video production, step-by-step.
16) A guide to selling on Walmart Marketplace.
17) 8 Visual storytelling tools and how they’ll help your content marketing.
18) Amazon’s Sponsored brands now make up nearly one-quarter of its console ad business.
19) YouTube vs your own site: Which is better for video SEO?
20) Facebook Ads lead generation strategy: developing a system that works.
More insights to explore…
9 Ways to increase watch time on your YouTube channel.
How to build your brand with LinkedIn Stories: 7 ideas & tips.
11 Email subject line tips & best email subject line examples.
Have an awesome week!
— Itay Paz
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