June 30, 2020
TOGETHER WITH
Happy Tuesday and Happy Social Media Day (or is it…)
In today’s edition:
July Boycott: Marketing Without Facebook Ads Stock Photography Impact On SEO TikTok Launches TikTok For Business for Advertisers Test The Spammyness Of Your Emails Google Expands eCommerce Connection with Free Product Listings in Search
and more…
Have a Magical Day!
— Itay Paz
Prominent brands, businesses and civil rights groups are leading the charge for a July 2020 boycott of Facebook Ads.
Whatever your views on these issues, it’s important to make an informed decision about how your business will approach this boycott. Marketing Land has created an alternative media plan, for you, if you do decide to divert funds from Facebook Ads.
Read more here.
Source: SEJ
All websites are using, in one way or another, images taken from an online stock images bank.
In a recent tweet someone asked Google’s John Mueller if using stock images affects rankings due to a question asked about using non-original content such as stock photography that can indeed affect rankings.
Mueller answered: “It doesn’t matter for web-search directly”. The best use of stock photography is when there’s a strategy behind the use and using stock photography, as is, won’t ruin your SEO.
However the strategic use of stock images can help a page be more relevant for the topic making the user to clickthrough or stay more time on the page that does effect SEO.
Read more here.
Spam filters can block your legit emails at any point of time. A super cool free tool that is checking how ‘Spammy’ your emails look like helping your email to avoid, as much as possible, the spam box.
Test Your Emails for Free here.
Source: TikTok
TikTok has announced a new, streamlined portal for ad management. This move shows their seriousness at taking a share of the digital ad dollar market.
Read more here.
What is Conversion Rate Optimization?
Conversion rate optimization (CRO) is the continuance process to increase the percentage of website visitors who take a desired action — be that making a purchase, filling out a form, or otherwise. The CRO process involves psychology with marketing and web design and the understanding how users move through your site, what actions they take, and what’s stopping them from completing your goals.
Source: YouTube
As part of Google’s larger effort to explain how YouTube works, a new resource to answer commonly asked questions about YouTube search results was published.
Google created a whole new website, called How ‘YouTube Works’, which offers an in-depth look at all components of the YouTube platform.
Read more here.
Source: Google
After recently changing the product listings in its Shopping tab making it available for free for retailers, Google is now expanding the same to search listings for products, further expanding the eCommerce potential of the platform.
According to Google: “Free listings in Google Search results make your offers more accessible to the hundreds of millions of people who shop on Google each day, connecting you to more customers in more places – whether they’re across the country or across the street. […] Currently, the buying options in this panel are all sponsored links. Starting this summer, these listings will be free.”
Read more here.
Correction: Apple Safari Will Not Block Google Analytics Tracking (SEJ)
Stripe intros new toolkit for customers to manage subscription billing (ZDNet)
Make the most of your search budget with call analytics (SEL)
The Top 25 Most Influential PPC Experts of 2020 (PPC HERO)
Rewatch: 5 Must-Take Actions for Affiliate Success in the New Normal (PerformanceIN)
How to Create a Webinar Presentation: Examples & Best Practices (GetResponse)
Why I Email Only Active Subscribers (Campaign Monitor)
Bing Image-Based Shopping Improves How Consumers Shop Online (SEJ)
Join us for three days on June 30 – July 2, at the first ever digital version of an Affiliate Summit event! At Affiliate Summit Europe: REMOTE the world’s most successful marketers will be sharing how they’ve survived and thrived during the COVID-19 crisis… and more importantly, the strategies that they’re implementing NOW to navigate tomorrow.
At Affiliate Summit we believe in connecting our community whether it’s online or off so that you can take your business to the next level.
Written by Itay Paz
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