Morning Dough
💰 Something Smelling Fishy
To: Dough Readers

June 18, 2020

Morning Dough

TOGETHER WITH

Happy Thursday and Happy International Sushi Day.

In today’s edition:

Morning Dough Death Of The Guest Posting
Morning Dough Facebook Continue To Launch WhatsApp Pay
Morning Dough Google Reveals How Search Behavior Has Changed During COVID-19
Morning Dough 404 The Story Of a Page Not Found

and more…

Keep Safe & Healthy!
— Itay Paz

MUST KNOW
Death Of The Guest Posting? Google Warning on Guest Posting For Links

Google’s John Mueller said guest posting for links results in unnatural links and that Google is already devaluing them.

Google has years of data for its algorithms to catch making it “pretty obvious” to identify and devalue guest post links so that they don’t help a website rank better but has been devaluing them for the past several years.

Read more here.

QUICK FROM THE NEWS
Facebook Launches WhatsApp Pay in Brazil (After India and Indonesia)

Facebook has identified over 10 million small and micro-businesses (on WhatsApp) that are the heartbeat of Brazil’s communities and continues to evolve its eCommerce push with the introduction of WhatsApp Pay for Brazillian users.

In addition to viewing a store’s catalog, customers will be able to send payments for products as well. Making payments simple can help bring more businesses into the digital economy, opening up new opportunities for growth.

Brazil is third market in which Facebook has tested WhatsApp Pay, and the first where it’s being widely rolled out. It’s also running tests of WhatsApp Pay in India and Indonesia.

Read more here.

NEED TO KNOW
Google Reveals How Search Behavior Has Changed During COVID-19 Pandemic

The COVID-19 pandemic has created instant search behavior changes, changes that normally takes months, years and even decades.

Food & supply and Coronavirus news and vaccine are the obvious ones for fast leap in searches but as it seems like the world will be getting the coronavirus effect going into 2022, you should be looking into additional search terms when working on your content marketing: you can find an increase of 45% in “How To” related search terms and a whopping 100% increase in recipe related search terms.

Search Engine Journal

Google’s Consumer Insights

Digital Information World

BRAIN TEASER

Which Of The Following Was Not Said By Elan Musk, CEO of SpaceX?

A. My son’s name is “X Æ A-12”.
B. Tesla’s share price was too high.
C. I prefer Donald Duck than Donald Trump.
D. Vacation will kill you.
E. It is time to break up Amazon.

Image: wikipedia 

See the answer at the end of the dough newsletter.

FASCINATING
404 The Story Of a Page Not Found

Oops! Nobody wants to see the 404: Page Not Found. But as Renny Gleeson shows us, while he runs through a slideshow of creative and funny 404 pages, every error is really a chance to build a better relationship.

Watch the complete TED lecture here.

COLL FREE TOOL
Visual Bookmark For Webpages You Visit The Most
Morning Dough - Speed Dial is a browser extension

Speed Dial is a browser extension to help you browse your favorite sites much faster. It is a cool, fast, visual bookmark for webpages that you visit the most.

Speed Dial for Chrome

Speed Dial for Firefox

Speed Dial for Edge

MARKETING GLOSSARY YOU SHOULD KNOW

What Is Demand-Side Platforms (DSP)?
A demand-side platform (DSP) is a system used by advertisers allowing them to buy mobile, search, and video ads from a marketplace on which publishers list advertising inventory. These DSPs allow for the management of advertising across many real-time bidding networks, as opposed to just one, like Google Ads. Together with supply-side platforms, DSPs enables programmatic advertising.

What Is Programmatic Advertising?
Programmatic advertising is the process of buying and selling ads with system and publishing those ads contextually based on complex algorithms. Most online advertising now is done programmatically through real-time bidding systems and direct deals.

Read more here.

GET SMARTER IN SEO
The SEO Tool Kit: 11 Tools That’ll Save You Time

Source: Neil Patel

As Google continue with its ever-evolving algorithm, it takes more time and effort to get top ranking on Google and other search engines results.

Short in time? don’t have enough financial resources to put in the effort that is truly needed?

It does not mean you should forget about SEO.

Neil Patel has just published 11 tools that will help you get an edge over your competition. But unlike most lists, it gives you a very specific on the feature you should use in each one of the tools in order to make your life easier and help you get results faster with less effort.

Get the complete 11 SEO Tools here.

QUICK & USEFUL

Everything You Ever Wanted to Know About Fulfillment Services (Shopify)

10 Things Affiliate Managers Should Equip Affiliates With (AM Navigator)

15 Efficient, Effective Ways to Use Instagram Stories (Small Business Trends)

10 Ways to Avoid Bad Press (SEJ)

Case Study: How This Photographer Grew His List by 300 percent (Aweber)

SPONSORED
SMX Next: A Virtual Event – Register For Free

SMX is probably the best Search Marketing Conference & Exhibition inviting you to join the SMX Next, a 2 days virtual event that on Tuesday, June 23 & Wednesday, June 24, 2020.

Join to learn for Free from the leading SEM experts in the world: Among the speakers you will find Anthony Allison, Emily Anthony, Stephan Bajaio, Natalie Barreda, Mike Blumenthal, Shaun Bond, Jessica Bowman, Jim Boykin and many more.

Here are a few of the sessions at SMX Next:

* Lessons From Past Google Algorithm Updates & Preparing For What’s Next
* Advanced Title Tag Optimization For SEO Geeks
* Adapting Your Personalization Strategy for Shifting Budgets
* Optimizing Your Google Ads Campaign By Reducing Click Fraud
* Success And Failures Of Scaling SEO Content Programs

Register to SMX Live for Free Here

BRAIN TEASER – THE ANSWER!

Which Of The Following Was Not Said By Elan Musk, CEO of SpaceX?

A. My son’s name is “X Æ A-12”.
B. Tesla’s share price was too high.
C. I prefer Donald Duck than Donald Trump.
D. Vacation will kill you.
E. It is time to break up Amazon.

The Correct answer is C. Elon Musk has had many strange or outrageous statements and although he does not support Donald Trump, he never said that he prefers Donald Duck over Donald Duck.

Image: twitter

IMPROVE THE DOUGH
Help Us Improve The Morning Dough

We’re constantly working to improve our content we’re delivering you daily. We appreciate your opinion and we’d be happy to hear from you with feedback on this newsletter issue and topics that interest you for future newsletters. Simple hit the reply button – all replies will be read towards the improvement of our newsletter.

Written by Itay Paz

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