Buyers don’t think like marketers or salespeople. Anyone who works in these departments can admit that. More importantly, buyers don’t think like each other either.
Each consumer follows their own set of buying patterns, whether they recognize it or not. For instance, someone who walks to work every morning may grab a coffee from the Starbucks on the corner — to them, that’s part of their routine. To Starbucks, that’s an established buying pattern.
But if this person happened to move neighborhoods, they’d likely establish a new routine (and buying pattern).
Buying patterns are important to recognize, analyze, and measure because they help businesses better understand and potentially expand their target audience. Buying patterns also fall in step with the customer journey, although they connect more with the psychology and motivations behind each stage.
Discover what are buying patterns and how to predict those of your customers.
Read more here.