July 7, 2025
TOGETHER WITH
Good morning.
Today’s roundup:
1) Microsoft laying off about 9,000 employees in latest round of cuts.
2) Cloudflare To Block AI Crawlers By Default & Pay Per Crawl Model.
3) Similarweb: No Clicks From Google Grew From 56% to 69% Since AI Overviews.
Similarweb released a report shows that since the launch of Google AI Overviews in May 2024, zero-click search (as coined by Rand Fishkin) grew 13 percentage points, from 56% to 69% in May 2025 – just a year later.
4) Google Pitches New Search Layout to Avoid Fresh EU Antitrust Fine.
5) Survey says: AI is changing search, but links still matter to SEOs.
6) Study: Google AI Mode Shows 91% URL Change Across Repeat Searches.
7) Meta Announces New Messaging Ad Options.
8) Meta Adds Copyright Check Into the Reels Composer on Facebook.
9) Report: Over 12% Of People Also Ask Results Are Google AI Overviews.
10) New Google Ads AI Max Search Match Type.
11) Google On Links & Core Updates.
12) New Google Search Console Insights Report.
More insights to explore…
Microsoft Advertising Target CPA and Target ROAS Going Away On August 4th.
Banned terms on Amazon: What keywords can trigger listing flags.
LLM Visibility Tools: Do SEOs Agree On How To Use Them?
Have an awesome week!
— Itay Paz
Itay PazFounder & CEO
Morning Dough
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