Morning Dough
💰 Secretly grounded
To: Dough Readers

October 15, 2020

Morning Dough

Good Morning & Happy Handwashing Day.

CDC says you need to scrub your hands for at least 20 seconds (even provides instructions how to do it right). Need a timer? Hum the “Happy Birthday” song from beginning to end twice.

But my kids love the 20 seconds hand washing song: ‘Baby Shark Hand Washing’ with over 2 million views, I guess you can’t go wrong.

A few things happening:

1) What is Walmart Plus and how does it compare to Amazon Prime?

2) Google warns of 6 reasons they’ll ban a web story.

3) Google secretly adds a cool new tab feature to Chrome.

4) The Supreme Court is taking on Google and Oracle one last time.

5) YouTube experiments and beta features now only available to premium subscribers.

6) As no physical business conferences happening, Singapore Airlines turned grounded planes into pop-up restaurants sell out in 30 minutes.

7) Google unveils revamped Google Analytics with new ML models, more granular data controls. With the redesign, Google said it’s aiming to provide a more modern approach to data analytics and measurement.

Source: Google Analytics

Have an awesome day!
Itay Paz

ECOMMERCE

Source: BigCommerce

Who would have thought that one tiny, plant-derived chemical could become one of the most sought-after ingredients in 2020? Cannabidiol, or CBD as it’s known in its bite-sized form, has earned a reputation as one of the most versatile ingredients from the cannabis plant. A little drop of heaven, some might call it — particularly when administered in its tincture form — CBD made its debut on the scene in 2018.

During that year, the U.S. Food and Drug Administration approved the first CBD drug for epilepsy — Epidiolex. That same year, the global cannabidiol market was valued at USD $4.6 billion. This is according to Grandview Research, which estimates that the market will swell by a compound annual growth rate of 22.2% between 2019 and 2025.

Discover how you can join and ride the wave of CBD and get 20 great ideas & tips on how to get started.

Read more here.

SEO

You might have some knowledge about Google Search Console, as Google algorithm makes daily updates, you should take your knowledge and understanding of the information provided by the Google Search Console to the next level.

Get this comprehensive guide that covers everything you need to know about the key sections of Google Search Console, as well as tips on how to use it.

Read more here.

WHAT ELSE IN THE OVEN

Google Announces New Advertiser Insights, ‘Performance Max’ Automated Campaigns, Google

Twitter Tests New ‘Suggested Follows’ Listings on Android, Social Media Today

How and why to delete previously disapproved Facebook ads, Social Media Examiner

Customers are trying new retailers. Use their feedback to win the sale, ClickZ

Publishers are building their own podcasting apps to capture the “next frontier of media”, WNIP

Google My Business adds more COVID-19 health & safety checks, SERoundTable

7 Content KPIs you really should be tracking, Business2Community

6 most costly business website problems (and how to fix them), IMPACT

DIGITAL MARKETING

The customer experience is much better today than it was 10 years go as modern technologies give business new ways to improve and personalize their customers’ experiences.

Yet, more than 74% of marketing leaders still struggle to scale their personalization efforts, even though stats repeatedly prove that it’s very important to consumers:

* 71% of customers feel frustrated when their experience is impersonal
* 72% of customers say they only engage with personalized messages
* 63% of customers will stop buying from brands that use poor personalization strategies

Clearly, personalization is what customers positively react to. That’s why investing in personalization is the key to building business relationships and creating better experiences that pay off by reducing churn.

Discover the best personalization strategies for your business to increase customers’ experience and business results.

Read more here.

BUSINESS MARKETING

Source: Shopify

Returns, refunds, and exchanges are all a part of doing business online. Just in the United States, Statista estimates return deliveries will cost businesses $550 billion by 2020—a 75.2% increase from four years earlier. Plus, nearly 41% of shoppers buy with the intent of returning.

Customers might be unsatisfied with their order for a number of reasons—it arrived damaged, they ordered the wrong size, or it simply didn’t meet their expectations. So they ask for a replacement or for their money back.

But without a proper system for handling them, these requests can eat up a lot of time, energy, and money with hours spent on customer service emails and spikes in shipping expenses for replacement products, especially after the holidays.

Read more here.

Itay Paz

Itay Paz
Founder & CEO
Morning Dough
Follow Itay: Twitter / Facebook

Copyright 2020 Morning Dough. All rights reserved.
POBox 1822, Kadima, 6092000, Israel

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