Morning Dough
💰 Ring of Onion Fire
To: Dough Readers

June 22, 2020

Morning Dough

TOGETHER WITH

Happy Monday and Happy Onion Ring Day. A great weekend with a magnificent ‘ring of fire’ solar eclipse viewed from cities around the world.

In today’s edition:

Morning Dough Facebook Announces Free ‘Shops’ for Facebook and Instagram
Morning Dough Former Google Ad Boss Ramaswamy To Launch New Search Engine Neeva
Morning Dough Youtube Announces A New Shoppable Ad Format
Morning Dough Discover Where Good Ideas Come From
Morning Dough The 150 Best Instagram Captions for Every Type of Post

and more…

Have a great week!
— Itay Paz

QUICK FROM THE NEWS
Facebook Announces Free 'Shops' for Facebook and Instagram

Source: Facebook

Facebook has launched free ‘Shops’ for both Facebook and Instagram, making it easy and fast for businesses to build an online store for customers to access on both platforms. Creating a Facebook Shop is free and simple. Businesses can choose the products they want to feature from their catalog and then customize the look and feel of their shop with a cover image and accent colors that showcase their brand. This means any seller, no matter their size or budget, can bring their business online and connect with customers wherever and whenever it’s convenient for them (Facebook Blog).

QUICK FROM THE NEWS
Former Google Ad Boss Ramaswamy To Launch New Search Engine Neeva

Over the past two decades, various upstart search engines have tried to take on Google and largely failed – including Microsoft’s Bing. Sridhar Ramaswamy, who formerly ran Google’s massive ad business, left Google in 2018 is launching Neeva (has a waiting list registration), a new search engine that will be subscription based and won’t have advertising, a direct competitor to Google called Neeva. (Search Engine Land)

BRAIN TEASER

What Is The Best Time Of The Day For Email Marketing To Maximize Your Transactions Results?

A. 12AM to 4AM
B. 4AM to 8AM
C. 8AM to 12PM
D. 12PM to 4PM
E. 4PM to 8PM
F. 8PM to 12AM

See the answer at the end of the dough newsletter.

GET SMARTER IN BUSINESS & MARKETING
Discover Where Good Ideas Come From

People often credit their ideas to individual “Eureka!” moments. But Steven Johnson shows how history tells a different story. His fascinating & fun tour takes us from the “liquid networks” of London’s coffee houses to Charles Darwin’s long, slow hunch to today’s high-velocity web.

Watch the complete Ted Talk here.

COOL IMPORTANT TOOL
Discover What People Are Asking About

There are 3 billion Google searches every day, and 20% of those have never been seen before. Answer The Public is a cool free tool that gives you like a direct line to your customers’ thoughts.

Get instant, raw search insights, direct from the minds of your customers with Answer The Public tool here.

NEED TO KNOW
Youtube Announces A New Shoppable Ad Format Allowing You To Make Your Video Ads Your New Storefront

Source: Google Blog

YouTube today announced a new direct response ad format that will make YouTube video ads more “shoppable” by adding browsable product images underneath the ad to drive traffic directly to brands’ product pages.

As businesses begin to reopen, they have an opportunity to use video to drive both online and offline actions on YouTube, where 70 percent of people say they bought a brand as a result of seeing it on our platform.

According to Google, last year, the number of active advertisers using TrueView (action campaigns help drive leads and conversions by adding prominent calls-to-action) grew over 260 percent, making the new ad format very interesting and worth checking out.

MARKETING GLOSSARY YOU SHOULD KNOW

What Is KPI? (Key Performance Indicator)
A KPI is a type of performance measurement value used to demonstrate how effectively a marketing activity/campaign is achieving key business objectives. Common KPIs are cost reduction, revenue improvement, sales, support, or increased customer satisfaction.

GREAT RESOURCE
The 150 Best Instagram Captions for Every Type of Post

Next time you’re contemplating a caption to go with your Instagram photo, save time by taking a quick look at Hubspot complete list of captions for any mood you need to evoke or audience you want to connect with that you can incorporate into an Instagram business strategy.

Including:
Funny Instagram Captions
Clever Instagram Captions
Sassy Instagram Captions
Song Lyrics for Instagram Captions
Business Instagram Captions
Holiday Instagram Captions
Seasonal Instagram Captions

Find more about this great resource here.

QUICK & USEFUL

Alibaba and JD.com handle a record $136.51 billion in sales during major Chinese shopping event (CNN)

how to use the new Microsoft Ads Audience Network Planner (Marketing Land)

Celebrating Juneteenth: Resources to Help You Honor the Holiday (DigitalMarketer)

How To Maximize eCommerce Revenue When Demand Skyrockets (PPC HERO)

Facebook buys street level mapping startup Mapillary (Mashable)

SPONSORED
Social Media Day San Diego 2020: 3 Days Of Virtual Interactive Summit

Social Media Day San Diego is going virtual. Instead of a single-day in-person event, we’re bringing you THREE full days of interactive sessions, expert panels and virtual happy hours with industry leaders.

Register To Social Media Day Virtual Summit Here

BRAIN TEASER – THE ANSWER!

What Is The Best Time Of The Day For Email Marketing To Maximize Your Transactions Results?

A. 12AM to 4AM
B. 4AM to 8AM
C. 8AM to 12PM
D. 12PM to 4PM
E. 4PM to 8PM
F. 8PM to 12AM

The correct answer is C. According to Marketing Charts, between the hours of 4PM to 8PM you will maximize the transactions for the volume of emails sent.

Note #1: Interesting fact is that the rest of the day, the ratio between sent volume to transactions is similar excluding 12:AM to 4AM where results are the worse.

Note #2: The results would be different depending on the verticals.

Written by Itay Paz

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