June 12, 2020
Good morning & Happy National Loving Day. Friday is here, finishing a strong week, it is a great oppositely to thank you and all Morning Dough’s readers for referring their colleagues and friends to subscribe to the Dough (check the end of the newsletter how you can do it and earn cool gifts).
In today’s edition:
Doesn’t Pay To Play Dirty: Facebook Takes Legal Action Against 12 Facebook-Like Domain Names in Latest Push
4 Things You Should Know About Automated Bidding During The Pandemic
How To Set Up A Work-From-Home ‘Office’ For The Long Term
Facebook Messenger Can Now Be Used to Answer Customer Messages
Keep Safe & Healthy!
— Itay Paz
As the COVID-19 pandemic keeps to be affecting everything and everyone, people increasing their news consumptions in all medias and now you can get massive traffic to your website with from Google News and now also Facebook News (Facebook’s revamped news section launches in the US with a focus on local sources (The Verge)).
The Opportunity is Here – You need to optimize your news content for visibility and traffic in Google & Facebook News. Read more below on how to do it the right way:
How to Get Your Website Added to Google News and Drive Real Time Traffic (Neil Patel)
Google News Optimization: How to Boost Your Site’s Visibility & Traffic (SEJ)
Smart bidding adapts to changes with reduced budgets, which is better than pausing campaigns, but beware of high impression share with automated bids.
Bid management is understandably a favorite topic for PPC marketers because the right bids make the difference between campaigns that lose money and ones that make money.
The coronavirus pandemic has caused quite a bit of volatility leading to many paused PPC campaigns and an unexpected side effect is that this has given us new insights into how automated bidding works.
Now, you need to be smartest than ever.
Read about the 4 things we learned about automated bidding during the pandemic here (SEJ).
Facebook has launched new legal proceedings against 12 domain Facebook-like domain names, operated by Indian-based company Compsys.
As explained by Facebook:
“We filed a lawsuit in Virginia today against 12 domain names registered by India-based proxy service Compsys Domain Solutions Private Ltd. that were designed to deceive people by impersonating our family of apps, like: facebook-verify-inc.com, instagramhjack.com and videocall-whatsapp.com.”
You’ve likely seen this type of phishing scam before – scammers create domain names that are similar-sounding to Facebook, or another business, in order to trick users into giving over their information by prompting them with email alerts
Read more here (Social Media Today).
During the pandemic, and likely well afterward, many people will work outside the office. Here’s what you need to do so your home workspace will support your work — and won’t wreck your body — over the long term.
Working from home is hardly a new phenomenon, but the COVID-19 pandemic has made it an unplanned requirement for many office and knowledge workers. Even as the coronavirus crisis eventually recedes, many employers will have discovered that they don’t need large office buildings, and many employees will have discovered that they don’t need to be in the office every day or spend hours commuting.
Want to know how do you do it the right way? Read more here.
The favicon is a small image that represents a website in the different web browsers. If you take a look at the address bar image below (or the address bar of your browser right now), you’ll see several favicons. Typically, favicons feature a logo, the first letter of the company name or simply an image that reflects the specifics of the website it represents.
Why Do You Need It?
While there are no known direct SEO effects of having website favicons, there may be indirect benefits including enhanced support brand awareness and recognizability and allowing users to find a necessary page much quicker and easier.
Real Favicon Generator
Real Favicon Generator is a simple free tool that enables you to generate and setup a favicon for desktop browsers, iPhone/iPad, Android devices and more. Its quick and easy to use.
It takes just a few minutes to set it up.
Get Favicon Generator for free here.
Facebook is rolling out an update to Messenger that will allow page owners to toggle back and forth between personal messages and customer messages.
Business owners can finally respond to customers from the same app they use to communicate with friends and family on Facebook.
The ability to toggle back and forth between different inboxes allows businesses to respond quickly without having to open another app.
All incoming messages are now conveniently grouped together in the same app. But they’re still separated enough to prevent businesses from accidentally responding to a customer from their personal account.
Read more here (SEJ).
What Is A Doorway Domain?
A doorway domain is a domain created specifically to be ranked well in search engines for particular keywords. This doorway domain is serving as a gateway (entry point) through which visitors pass to the main domain.
What Is A Doorway Page?
A doorway page is a page created specifically to be ranked well in search engines for particular keywords & key-phrases. This doorway page is serving as gateway (entry point) through which visitors pass to the main content.
How Coronavirus Changed Online Marketing (AITHORITY)
Facebook Adds Wikipedia Knowledge Boxes in Search Results (Social Media Today)
Google Finds Over 25 Billion Spammy Pages Every Day (SEJ)
Workshop Series Recap -Managing Your Affiliate Ads Amidst COVID-19 (Outbrain)
Reduce Ad Copy Mistakes With Ad Content Calendars (PPC Here)
7 Must-Haves for Starting a Podcast (Digital Marketer)
Which Of The Following Keywords Has The Most Monthly Searches?
See the answer at the end of the dough newsletter.
Way2media platform is an advanced marketplace for advertisers, publishers and networks to post any kind of media they wish to buy or sell according to the specific parameters they need.
The users can also go through the ads already posted and use the filter feature for an easier scan of ads already posted.
Way2media allows users to open a company page for better brand exposure.
Discover the Way2media platform here.
Which Of The Following Keywords Has The Most Monthly Searches?
The correct answer Facebook.
Monthly Searches For These Keywords:
#1. Facebook – 150 Million Monthly Searches
#2. YouTube – 142 Million Monthly Searches
#3. Amazon – 88 Million Monthly Searches
#4. Donald Trump – 55 Million Monthly Searches
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